Jan 1, '07Jan 8, '07Jan 15, '07Jan 22, '07Jan 29, '07Feb 5, '07Feb 12, '07Feb 19, '07Feb 26, '07Mar 5, '07Mar 12, '07Mar 19, '07Mar 26, '07Apr 2, '07Apr 9, '07Apr 16, '07Apr 23, '07Apr 30, '07
TWTFSSMTWTFSSMTWTFSSMTWTFSSMTWTFSSMTWTFSSMTWTFSSMTWTFSSMTWTFSSMTWTFSSMTWTFSSMTWTFSSMTWTFSSMTWTFSSMTWTFSSMTWTFSSMTWTFSSMTWTFSSMTWTFSSMTWT
Indicators
Name
Duration
Start
Finish
Predecessors
Resource Names
-Tradeshow Planning, Execution and Wrap-Up91 days?1/1/20075/7/2007
-Perform Preliminary Research28 days?1/1/20072/7/2007
Research potential tradeshows5 days?1/1/20071/5/2007Marketing Rep
Review inputs from lines of business (LOB)5 days?1/8/20071/12/20072Marketing Rep
Review individual tradeshow information3 days?1/15/20071/17/20073Marketing Rep
Tradeshow exposure for your organization1 day?1/18/20071/18/20074Marketing Rep
Tradeshow value for your organization1 day?1/19/20071/19/20075Marketing Rep
Review tradeshow fees1 day?1/22/20071/22/20076Marketing Rep
Establish preliminary tradeshow budget4 days?1/23/20071/26/20077Marketing Rep
Evaluate relevance for your organization1 day?1/29/20071/29/20078Marketing Rep
Evaluate alignment to Corporate Strategy Goals0 days?1/30/20071/30/20079Marketing Lead,Sponsor
Evaluate competitive advantages1 day?1/30/20071/31/200710Marketing Lead
Determine company tradeshow objectives1 day?1/31/20072/1/200711Marketing Lead
Review company attendee list (past and current)1 day?2/1/20072/2/200712Marketing Rep
Review competitor participation1 day?2/2/20072/5/200713Marketing Rep
Review audience demographics1 day?2/5/20072/6/200714Marketing Rep
Review organization marketing plan1 day?2/6/20072/7/200715Marketing Rep
Preliminary Research Complete0 days2/7/20072/7/200716
-Selection and Approval13 days?2/7/20072/23/2007
Review event sponsorship opportunities and promotion vehicles1 day?2/7/20072/8/200717Marketing Rep
Select appropriate tradeshows for your organization3 days?2/8/20072/13/200719Marketing Lead
Develop tradeshow participation plan3 days?2/13/20072/16/200720Marketing Lead
Establish tradeshow budget2 days?2/16/20072/20/200721Marketing Lead
Determine tradeshow success metrics1 day?2/20/20072/21/200722Marketing Lead
Develop lead tracking strategy and tactics1 day?2/21/20072/22/200723Marketing Rep
Review tradeshow plan with sponsor1 day?2/22/20072/23/200724Marketing Lead,Sponsor
Obtain sponsor approval0 days?2/23/20072/23/200725Sponsor
Selection and Approval Complete0 days2/23/20072/23/200726
-Registration1 day?2/26/20072/26/2007
Determine primary on-site tradeshow contact0 days?2/26/20072/26/200727Marketing Rep
Determine tradeshow planning contact0 days?2/26/20072/26/200727Marketing Rep
Determine tradeshow billing contact0 days?2/26/20072/26/200729Marketing Rep
Review booth resource number limitations0 days?2/26/20072/26/200727Marketing Rep
Determine number of resources for registration0 days?2/26/20072/26/200727Marketing Rep
Review tradeshow materials for registration process0 days?2/26/20072/26/200727Marketing Rep
Determine booth power requirements0 days?2/26/20072/26/200734Marketing Rep
Determine Internet and telephone requirements0 days?2/26/20072/26/200734Marketing Rep
Determine audio/visual requirements0 days?2/26/20072/26/200734Marketing Rep
Determine any additional booth setup requirements0 days?2/26/20072/26/200734Marketing Rep
Review event lead retrieval options0 days?2/26/20072/26/200734Marketing Rep
Determine payment options0 days?2/26/20072/26/200734Marketing Rep
Exhibitor services request form0 days?2/26/20072/26/200734Marketing Rep
Complete registration and booth fees submission0 days?2/26/20072/26/200734Marketing Rep
Company tradeshow description0 days?2/26/20072/26/200734Marketing
Company logo for publications/print materials, Web site, and event signage0 days?2/26/20072/26/200734Marketing
Review booth layout specifications and restrictions0 days?2/26/20072/26/200734Marketing Rep
Determine any modifications to your organizations booth setup0 days?2/26/20072/26/200734Marketing Rep
Registration Complete0 days2/26/20072/26/200729,30,31,32,33,35,36,37,38,39,40,41,42,43,44,45,46
-Tradeshow Promotion14 days?2/27/20073/16/2007
Develop promotion strategy3 days?2/27/20073/1/200747Marketing Lead
Develop PR strategy2 days?3/2/20073/5/200749Inside PR
Schedule PR interview with key analysts and tradeshow news5 days?3/6/20073/12/200750Inside PR
Develop event release to be used at event for promotion2 days?3/6/20073/7/200749,50Marketing
Develop a press release if appropriate for particular show2 days?3/6/20073/7/200750Inside PR
Promote your attendance at the tradeshow1 day?3/2/20073/5/200749Marketing Rep,Inside PR
E-mail blast to prospects, mail list, and clients in surrounding area2 days?3/8/20073/9/200752,54Marketing
Request attendee list0 days?3/12/20073/12/200755Marketing Rep
Identify speaker/sponsor opportunities and criteria1 day?3/12/20073/13/200756Marketing Rep
Broaden your tradeshow participation1 day?3/13/20073/14/200757Marketing Rep
Execute promotion2 days?3/14/20073/16/200749,50,52,53,58Marketing Rep
Tradeshow Promotion Complete0 days3/16/20073/16/200751,59
-Prepare Materials14 days?2/26/20073/15/2007
Create tradeshow materials5 days?2/26/20073/2/200727Creative
Select tradeshow materials3 days?3/5/20073/7/200762Marketing Lead
Determine volume needed for particular tradeshow1 day?3/8/20073/8/200763Marketing Rep
Produce tradeshow materials5 days?3/9/20073/15/200764Vendor
Develop tradeshow promotions5 days?2/26/20073/2/200727Marketing Lead
Select demos if appropriate1 day?2/26/20072/26/200727Marketing Rep
Create demo/flash executable5 days?2/27/20073/5/200767Marketing
Select appropriate product/service promotions2 days?3/5/20073/6/200749,66Marketing Rep
Develop signage5 days?2/26/20073/2/200727Marketing Rep
Determine giveaways, contests, and freebies3 days?3/5/20073/7/200770Marketing Rep
Order giveaways and freebies0 days?3/8/20073/8/200771Marketing
Order general supplies0 days?3/8/20073/8/200772Marketing
Pack materials and supplies for tradeshow shipping0 days?3/9/20073/9/200773Marketing Rep
Materials Preparation Complete0 days3/15/20073/15/200765,68,69,74
-Tradeshow Presence and Design21 days?2/27/20073/27/2007
Review booth specifications0 days?3/16/20073/16/200747,75Marketing Rep
Review vendor rules and regulations0 days?2/27/20072/27/200747Marketing Rep
Determine booth size of display0 days?3/16/20073/16/200777,78Marketing Rep
Determine appropriate display for location and type of tradeshow0 days?2/27/20072/27/200747Marketing Rep
Determine booth type (e.g. Pod, Tabletop, Area, Display)0 days?2/27/20072/27/200780Marketing Rep
Design booth appearance and rough layout3 days?2/28/20073/2/200781Creative
Mockup of space plan1 day?3/19/20073/19/200779,82Creative
Order or procure services needed to produce booth structure2 days?3/20/20073/21/200783Marketing Rep
Determine setup and teardown procedures1 day?3/22/20073/22/200784Marketing Rep
Determine shipping sizes and specifications1 day?3/23/20073/23/200785Marketing Rep
Determine necessary equipment support1 day?3/26/20073/26/200786Marketing Rep
Determine power, telephone, and Internet requirements0 days?3/27/20073/27/200787Marketing Rep
Tradeshow Presence and Design0 days3/27/20073/27/200788
-Shipping5 days?3/27/20074/2/2007
Shipping instructions - event receiving, storage, date requirements, and shipping1 day?3/27/20073/28/200760,89Logistics Lead
Ship tradeshow materials1 day?3/28/20073/29/200791Logistics Lead
Ship tradeshow booth structure1 day?3/29/20073/30/200792Logistics Lead
Ship any necessary supporting equipment1 day?3/30/20074/2/200793Logistics Lead
Shipping Complete0 days4/2/20074/2/200794
-Allocation and Presence of Tradeshow Staff4 days?2/27/20073/2/2007
Determine tradeshow staff0 days?2/27/20072/27/200747Marketing Lead
Assign tradeshow staff0 days?2/27/20072/27/200797Marketing Rep
Tradeshow attire0 days?2/28/20072/28/200798Marketing Rep
List of sizes and names0 days?2/28/20072/28/200799Marketing Rep
Order tradeshow attire0 days?3/1/20073/1/2007100Marketing Rep
Agenda for tradeshow staff0 days?2/27/20072/27/200747Marketing Rep
Logistics for tradeshow staff2 days?2/27/20072/28/200747Marketing Rep
Develop information packet for tradeshow staff3 days?2/27/20073/1/200747Marketing Rep
Communication to staff1 day?3/2/20073/2/200798,104Marketing Rep
Review lead retrieval system0 days?3/2/20073/2/2007104Marketing Rep
Review incentives/giveaways for business card collection0 days?3/2/20073/2/2007104Marketing Rep
How to identify and qualify leads0 days?3/2/20073/2/2007104Marketing Rep
Allocation and Presence of Tradeshow Staff Complete0 days3/2/20073/2/2007101,102,103,105,106,107,108
-Setup, Showtime, Teardown9 days?4/2/20074/12/2007
Review booth setup times0 days?4/2/20074/2/200760,95Tradeshow Staff
Pick up shipments0 days?4/3/20074/3/2007111Tradeshow Staff
Lead retrieval device - pick up and functional0 days?4/3/20074/3/2007111Tradeshow Staff
Set up the display area/booth1 day?4/3/20074/4/2007112Tradeshow Staff
Booth staff go through registration/badges0 days?4/3/20074/3/2007111Tradeshow Staff
Work the show2 days?4/3/20074/5/2007112,115Tradeshow Staff
Identify and qualify leads2 days?4/5/20074/9/2007116Tradeshow Staff
Generate traffic to your booth2 days?4/5/20074/9/2007116Tradeshow Staff
Manage event materials2 days?4/5/20074/9/2007116Tradeshow Staff
Manage event demos2 days?4/5/20074/9/2007116Tradeshow Staff
Tradeshow vendor time is complete1 day?4/9/20074/10/2007116,117,118,119,120
Pack up event materials, supplies, and booth structure0 days?4/10/20074/10/2007113,114,121Tradeshow Staff
Ship back to organization2 days?4/11/20074/12/2007122Tradeshow Staff
Showtime Complete0 days4/12/20074/12/2007123
-Security1 day?2/27/20072/27/2007
Review event security0 days?2/27/20072/27/200747Tradeshow Staff
Plan for storage of personal items0 days?2/27/20072/27/2007126Tradeshow Staff
Security Complete0 days2/27/20072/27/2007127
-Wrap-Up17 days?4/13/20075/7/2007
Debrief event staff1 day?4/13/20074/13/2007124Marketing Rep
Review lead tracking mechanisms and data1 day?4/16/20074/16/2007130Marketing Rep
Download information from scanner into appropriate database format0 days?4/17/20074/17/2007131Marketing
Enter/upload tradeshow leads into database0 days?4/17/20074/17/2007132Marketing
Determine lead qualification0 days?4/18/20074/18/2007133Marketing Rep
E-mail blast to booth visitors1 day?4/18/20074/18/2007133Marketing
Communicate drawing winners, company information, upcoming event schedules, etc.1 day?4/18/20074/18/2007133Marketing
Qualified leads routed to sales0 days?4/18/20074/18/2007133Marketing
Sales call-downs and follow up on leads2 days?4/18/20074/20/2007133,134,137Sales,Inside Sales
Follow organization lead follow-up process and timing1 day?4/19/20074/19/2007133,135,136Sales,Inside Sales
Review company objectives and goals0 days?4/13/20074/13/2007124Marketing Rep
Review revenue generated1 day?4/20/20074/23/2007138,139Marketing Rep
Gather tradeshow costs2 days?4/13/20074/16/2007124Marketing Rep
Review tradeshow estimate and budget1 day?4/23/20074/24/2007141Marketing Rep
Determine value of return on tradeshow2 days?4/24/20074/26/2007130,142,143Marketing Lead,Marketing Rep
Communicate viability of tradeshow2 days?4/26/20074/30/2007144Marketing Rep
Number of leads1 day?4/18/20074/18/2007133Marketing Rep
Number of prime contacts1 day?4/20/20074/23/2007138Marketing Rep
Measure against tradeshow metrics1 day?4/23/20074/24/2007141,146,147Marketing Rep
Complete final financial analysis2 days?4/24/20074/26/2007148Marketing Rep
Evaluate tradeshow response2 days?4/26/20074/30/2007130,138,149Marketing Rep
Review results with sales1 day?4/30/20075/1/2007150Marketing Rep
Recommend future participation1 day?5/1/20075/2/2007149,150,151Marketing Rep
Settle all bills and contracts5 days?4/13/20074/19/2007124Marketing Rep
Prepare final review2 days?5/2/20075/4/2007140,152,153Marketing Lead,Marketing Rep
Review with sponsor1 day?5/4/20075/7/2007145,154Marketing Lead,Sponsor
Wrap-Up Complete0 days5/7/20075/7/2007155
Tradeshow Planning, Execution, and Wrap-Up Project Complete0 days5/7/20075/7/2007156
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Ready













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