January 1, '07January 8, '07January 15, '07January 22, '07January 29, '07February 5, '07February 12, '07February 19, '07February 26, '07March 5, '07March 12, '07March 19, '07March 26, '07April 2, '07April 9, '07April 16, '07April 23, '07April 30, '07
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Indicators
Task Name
Duration
Start
Finish
Predecessors
Resource Names
-Tradeshow Planning, Execution and Wrap-Up91 days?Mon 01.01.07Mon 07.05.07
-Perform Preliminary Research28 days?Mon 01.01.07Wed 07.02.07
Research potential tradeshows5 days?Mon 01.01.07Fri 05.01.07Marketing Rep
Review inputs from lines of business (LOB)5 days?Mon 08.01.07Fri 12.01.072Marketing Rep
Review individual tradeshow information3 days?Mon 15.01.07Wed 17.01.073Marketing Rep
Tradeshow exposure for your organization1 day?Thu 18.01.07Thu 18.01.074Marketing Rep
Tradeshow value for your organization1 day?Fri 19.01.07Fri 19.01.075Marketing Rep
Review tradeshow fees1 day?Mon 22.01.07Mon 22.01.076Marketing Rep
Establish preliminary tradeshow budget4 days?Tue 23.01.07Fri 26.01.077Marketing Rep
Evaluate relevance for your organization1 day?Mon 29.01.07Mon 29.01.078Marketing Rep
Evaluate alignment to Corporate Strategy Goals0 days?Tue 30.01.07Tue 30.01.079Marketing Lead,Sponsor
Evaluate competitive advantages1 day?Tue 30.01.07Wed 31.01.0710Marketing Lead
Determine company tradeshow objectives1 day?Wed 31.01.07Thu 01.02.0711Marketing Lead
Review company attendee list (past and current)1 day?Thu 01.02.07Fri 02.02.0712Marketing Rep
Review competitor participation1 day?Fri 02.02.07Mon 05.02.0713Marketing Rep
Review audience demographics1 day?Mon 05.02.07Tue 06.02.0714Marketing Rep
Review organization marketing plan1 day?Tue 06.02.07Wed 07.02.0715Marketing Rep
Preliminary Research Complete0 daysWed 07.02.07Wed 07.02.0716
-Selection and Approval13 days?Wed 07.02.07Fri 23.02.07
Review event sponsorship opportunities and promotion vehicles1 day?Wed 07.02.07Thu 08.02.0717Marketing Rep
Select appropriate tradeshows for your organization3 days?Thu 08.02.07Tue 13.02.0719Marketing Lead
Develop tradeshow participation plan3 days?Tue 13.02.07Fri 16.02.0720Marketing Lead
Establish tradeshow budget2 days?Fri 16.02.07Tue 20.02.0721Marketing Lead
Determine tradeshow success metrics1 day?Tue 20.02.07Wed 21.02.0722Marketing Lead
Develop lead tracking strategy and tactics1 day?Wed 21.02.07Thu 22.02.0723Marketing Rep
Review tradeshow plan with sponsor1 day?Thu 22.02.07Fri 23.02.0724Marketing Lead,Sponsor
Obtain sponsor approval0 days?Fri 23.02.07Fri 23.02.0725Sponsor
Selection and Approval Complete0 daysFri 23.02.07Fri 23.02.0726
-Registration1 day?Mon 26.02.07Mon 26.02.07
Determine primary on-site tradeshow contact0 days?Mon 26.02.07Mon 26.02.0727Marketing Rep
Determine tradeshow planning contact0 days?Mon 26.02.07Mon 26.02.0727Marketing Rep
Determine tradeshow billing contact0 days?Mon 26.02.07Mon 26.02.0729Marketing Rep
Review booth resource number limitations0 days?Mon 26.02.07Mon 26.02.0727Marketing Rep
Determine number of resources for registration0 days?Mon 26.02.07Mon 26.02.0727Marketing Rep
Review tradeshow materials for registration process0 days?Mon 26.02.07Mon 26.02.0727Marketing Rep
Determine booth power requirements0 days?Mon 26.02.07Mon 26.02.0734Marketing Rep
Determine Internet and telephone requirements0 days?Mon 26.02.07Mon 26.02.0734Marketing Rep
Determine audio/visual requirements0 days?Mon 26.02.07Mon 26.02.0734Marketing Rep
Determine any additional booth setup requirements0 days?Mon 26.02.07Mon 26.02.0734Marketing Rep
Review event lead retrieval options0 days?Mon 26.02.07Mon 26.02.0734Marketing Rep
Determine payment options0 days?Mon 26.02.07Mon 26.02.0734Marketing Rep
Exhibitor services request form0 days?Mon 26.02.07Mon 26.02.0734Marketing Rep
Complete registration and booth fees submission0 days?Mon 26.02.07Mon 26.02.0734Marketing Rep
Company tradeshow description0 days?Mon 26.02.07Mon 26.02.0734Marketing
Company logo for publications/print materials, Web site, and event signage0 days?Mon 26.02.07Mon 26.02.0734Marketing
Review booth layout specifications and restrictions0 days?Mon 26.02.07Mon 26.02.0734Marketing Rep
Determine any modifications to your organizations booth setup0 days?Mon 26.02.07Mon 26.02.0734Marketing Rep
Registration Complete0 daysMon 26.02.07Mon 26.02.0729,30,31,32,33,35,36,37,38,39,40,41,42,43,44,45,46
-Tradeshow Promotion14 days?Tue 27.02.07Fri 16.03.07
Develop promotion strategy3 days?Tue 27.02.07Thu 01.03.0747Marketing Lead
Develop PR strategy2 days?Fri 02.03.07Mon 05.03.0749Inside PR
Schedule PR interview with key analysts and tradeshow news5 days?Tue 06.03.07Mon 12.03.0750Inside PR
Develop event release to be used at event for promotion2 days?Tue 06.03.07Wed 07.03.0749,50Marketing
Develop a press release if appropriate for particular show2 days?Tue 06.03.07Wed 07.03.0750Inside PR
Promote your attendance at the tradeshow1 day?Fri 02.03.07Mon 05.03.0749Marketing Rep,Inside PR
E-mail blast to prospects, mail list, and clients in surrounding area2 days?Thu 08.03.07Fri 09.03.0752,54Marketing
Request attendee list0 days?Mon 12.03.07Mon 12.03.0755Marketing Rep
Identify speaker/sponsor opportunities and criteria1 day?Mon 12.03.07Tue 13.03.0756Marketing Rep
Broaden your tradeshow participation1 day?Tue 13.03.07Wed 14.03.0757Marketing Rep
Execute promotion2 days?Wed 14.03.07Fri 16.03.0749,50,52,53,58Marketing Rep
Tradeshow Promotion Complete0 daysFri 16.03.07Fri 16.03.0751,59
-Prepare Materials14 days?Mon 26.02.07Thu 15.03.07
Create tradeshow materials5 days?Mon 26.02.07Fri 02.03.0727Creative
Select tradeshow materials3 days?Mon 05.03.07Wed 07.03.0762Marketing Lead
Determine volume needed for particular tradeshow1 day?Thu 08.03.07Thu 08.03.0763Marketing Rep
Produce tradeshow materials5 days?Fri 09.03.07Thu 15.03.0764Vendor
Develop tradeshow promotions5 days?Mon 26.02.07Fri 02.03.0727Marketing Lead
Select demos if appropriate1 day?Mon 26.02.07Mon 26.02.0727Marketing Rep
Create demo/flash executable5 days?Tue 27.02.07Mon 05.03.0767Marketing
Select appropriate product/service promotions2 days?Mon 05.03.07Tue 06.03.0749,66Marketing Rep
Develop signage5 days?Mon 26.02.07Fri 02.03.0727Marketing Rep
Determine giveaways, contests, and freebies3 days?Mon 05.03.07Wed 07.03.0770Marketing Rep
Order giveaways and freebies0 days?Thu 08.03.07Thu 08.03.0771Marketing
Order general supplies0 days?Thu 08.03.07Thu 08.03.0772Marketing
Pack materials and supplies for tradeshow shipping0 days?Fri 09.03.07Fri 09.03.0773Marketing Rep
Materials Preparation Complete0 daysThu 15.03.07Thu 15.03.0765,68,69,74
-Tradeshow Presence and Design21 days?Tue 27.02.07Tue 27.03.07
Review booth specifications0 days?Fri 16.03.07Fri 16.03.0747,75Marketing Rep
Review vendor rules and regulations0 days?Tue 27.02.07Tue 27.02.0747Marketing Rep
Determine booth size of display0 days?Fri 16.03.07Fri 16.03.0777,78Marketing Rep
Determine appropriate display for location and type of tradeshow0 days?Tue 27.02.07Tue 27.02.0747Marketing Rep
Determine booth type (e.g. Pod, Tabletop, Area, Display)0 days?Tue 27.02.07Tue 27.02.0780Marketing Rep
Design booth appearance and rough layout3 days?Wed 28.02.07Fri 02.03.0781Creative
Mockup of space plan1 day?Mon 19.03.07Mon 19.03.0779,82Creative
Order or procure services needed to produce booth structure2 days?Tue 20.03.07Wed 21.03.0783Marketing Rep
Determine setup and teardown procedures1 day?Thu 22.03.07Thu 22.03.0784Marketing Rep
Determine shipping sizes and specifications1 day?Fri 23.03.07Fri 23.03.0785Marketing Rep
Determine necessary equipment support1 day?Mon 26.03.07Mon 26.03.0786Marketing Rep
Determine power, telephone, and Internet requirements0 days?Tue 27.03.07Tue 27.03.0787Marketing Rep
Tradeshow Presence and Design0 daysTue 27.03.07Tue 27.03.0788
-Shipping5 days?Tue 27.03.07Mon 02.04.07
Shipping instructions - event receiving, storage, date requirements, and shipping1 day?Tue 27.03.07Wed 28.03.0760,89Logistics Lead
Ship tradeshow materials1 day?Wed 28.03.07Thu 29.03.0791Logistics Lead
Ship tradeshow booth structure1 day?Thu 29.03.07Fri 30.03.0792Logistics Lead
Ship any necessary supporting equipment1 day?Fri 30.03.07Mon 02.04.0793Logistics Lead
Shipping Complete0 daysMon 02.04.07Mon 02.04.0794
-Allocation and Presence of Tradeshow Staff4 days?Tue 27.02.07Fri 02.03.07
Determine tradeshow staff0 days?Tue 27.02.07Tue 27.02.0747Marketing Lead
Assign tradeshow staff0 days?Tue 27.02.07Tue 27.02.0797Marketing Rep
Tradeshow attire0 days?Wed 28.02.07Wed 28.02.0798Marketing Rep
List of sizes and names0 days?Wed 28.02.07Wed 28.02.0799Marketing Rep
Order tradeshow attire0 days?Thu 01.03.07Thu 01.03.07100Marketing Rep
Agenda for tradeshow staff0 days?Tue 27.02.07Tue 27.02.0747Marketing Rep
Logistics for tradeshow staff2 days?Tue 27.02.07Wed 28.02.0747Marketing Rep
Develop information packet for tradeshow staff3 days?Tue 27.02.07Thu 01.03.0747Marketing Rep
Communication to staff1 day?Fri 02.03.07Fri 02.03.0798,104Marketing Rep
Review lead retrieval system0 days?Fri 02.03.07Fri 02.03.07104Marketing Rep
Review incentives/giveaways for business card collection0 days?Fri 02.03.07Fri 02.03.07104Marketing Rep
How to identify and qualify leads0 days?Fri 02.03.07Fri 02.03.07104Marketing Rep
Allocation and Presence of Tradeshow Staff Complete0 daysFri 02.03.07Fri 02.03.07101,102,103,105,106,107,108
-Setup, Showtime, Teardown9 days?Mon 02.04.07Thu 12.04.07
Review booth setup times0 days?Mon 02.04.07Mon 02.04.0760,95Tradeshow Staff
Pick up shipments0 days?Tue 03.04.07Tue 03.04.07111Tradeshow Staff
Lead retrieval device - pick up and functional0 days?Tue 03.04.07Tue 03.04.07111Tradeshow Staff
Set up the display area/booth1 day?Tue 03.04.07Wed 04.04.07112Tradeshow Staff
Booth staff go through registration/badges0 days?Tue 03.04.07Tue 03.04.07111Tradeshow Staff
Work the show2 days?Tue 03.04.07Thu 05.04.07112,115Tradeshow Staff
Identify and qualify leads2 days?Thu 05.04.07Mon 09.04.07116Tradeshow Staff
Generate traffic to your booth2 days?Thu 05.04.07Mon 09.04.07116Tradeshow Staff
Manage event materials2 days?Thu 05.04.07Mon 09.04.07116Tradeshow Staff
Manage event demos2 days?Thu 05.04.07Mon 09.04.07116Tradeshow Staff
Tradeshow vendor time is complete1 day?Mon 09.04.07Tue 10.04.07116,117,118,119,120
Pack up event materials, supplies, and booth structure0 days?Tue 10.04.07Tue 10.04.07113,114,121Tradeshow Staff
Ship back to organization2 days?Wed 11.04.07Thu 12.04.07122Tradeshow Staff
Showtime Complete0 daysThu 12.04.07Thu 12.04.07123
-Security1 day?Tue 27.02.07Tue 27.02.07
Review event security0 days?Tue 27.02.07Tue 27.02.0747Tradeshow Staff
Plan for storage of personal items0 days?Tue 27.02.07Tue 27.02.07126Tradeshow Staff
Security Complete0 daysTue 27.02.07Tue 27.02.07127
-Wrap-Up17 days?Fri 13.04.07Mon 07.05.07
Debrief event staff1 day?Fri 13.04.07Fri 13.04.07124Marketing Rep
Review lead tracking mechanisms and data1 day?Mon 16.04.07Mon 16.04.07130Marketing Rep
Download information from scanner into appropriate database format0 days?Tue 17.04.07Tue 17.04.07131Marketing
Enter/upload tradeshow leads into database0 days?Tue 17.04.07Tue 17.04.07132Marketing
Determine lead qualification0 days?Wed 18.04.07Wed 18.04.07133Marketing Rep
E-mail blast to booth visitors1 day?Wed 18.04.07Wed 18.04.07133Marketing
Communicate drawing winners, company information, upcoming event schedules, etc.1 day?Wed 18.04.07Wed 18.04.07133Marketing
Qualified leads routed to sales0 days?Wed 18.04.07Wed 18.04.07133Marketing
Sales call-downs and follow up on leads2 days?Wed 18.04.07Fri 20.04.07133,134,137Sales,Inside Sales
Follow organization lead follow-up process and timing1 day?Thu 19.04.07Thu 19.04.07133,135,136Sales,Inside Sales
Review company objectives and goals0 days?Fri 13.04.07Fri 13.04.07124Marketing Rep
Review revenue generated1 day?Fri 20.04.07Mon 23.04.07138,139Marketing Rep
Gather tradeshow costs2 days?Fri 13.04.07Mon 16.04.07124Marketing Rep
Review tradeshow estimate and budget1 day?Mon 23.04.07Tue 24.04.07141Marketing Rep
Determine value of return on tradeshow2 days?Tue 24.04.07Thu 26.04.07130,142,143Marketing Lead,Marketing Rep
Communicate viability of tradeshow2 days?Thu 26.04.07Mon 30.04.07144Marketing Rep
Number of leads1 day?Wed 18.04.07Wed 18.04.07133Marketing Rep
Number of prime contacts1 day?Fri 20.04.07Mon 23.04.07138Marketing Rep
Measure against tradeshow metrics1 day?Mon 23.04.07Tue 24.04.07141,146,147Marketing Rep
Complete final financial analysis2 days?Tue 24.04.07Thu 26.04.07148Marketing Rep
Evaluate tradeshow response2 days?Thu 26.04.07Mon 30.04.07130,138,149Marketing Rep
Review results with sales1 day?Mon 30.04.07Tue 01.05.07150Marketing Rep
Recommend future participation1 day?Tue 01.05.07Wed 02.05.07149,150,151Marketing Rep
Settle all bills and contracts5 days?Fri 13.04.07Thu 19.04.07124Marketing Rep
Prepare final review2 days?Wed 02.05.07Fri 04.05.07140,152,153Marketing Lead,Marketing Rep
Review with sponsor1 day?Fri 04.05.07Mon 07.05.07145,154Marketing Lead,Sponsor
Wrap-Up Complete0 daysMon 07.05.07Mon 07.05.07155
Tradeshow Planning, Execution, and Wrap-Up Project Complete0 daysMon 07.05.07Mon 07.05.07156
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