Jan 1, '07Jan 8, '07Jan 15, '07Jan 22, '07Jan 29, '07Feb 5, '07Feb 12, '07Feb 19, '07Feb 26, '07Mar 5, '07Mar 12, '07Mar 19, '07Mar 26, '07Apr 2, '07Apr 9, '07Apr 16, '07Apr 23, '07Apr 30, '07May 7, '07May 14, '07May 21, '07May 28, '07Jun 4, '07
TWTFSSMTWTFSSMTWTFSSMTWTFSSMTWTFSSMTWTFSSMTWTFSSMTWTFSSMTWTFSSMTWTFSSMTWTFSSMTWTFSSMTWTFSSMTWTFSSMTWTFSSMTWTFSSMTWTFSSMTWTFSSMTWTFSSMTWTFSSMTWTFSSMTWTFSSMTWTFSSMTWTFSSMTWT
Indicators
Name
Duration
Start
Finish
Predecessors
Resource Names
-Product Development Planning116 days?1/1/20076/11/2007
-Clarifying Business Position for the Product9 days?1/1/20071/11/2007
Review your business market5 days?1/1/20071/5/2007Product Definition Team
Define your current market position and establish milestones for future development2 days?1/1/20071/2/2007Product Definition Team
Establish business goals5 days?1/1/20071/5/2007Product Definition Team
Review strategies and plans for sales, marketing and pricing1 day?1/1/20071/1/2007Product Definition Team
Define product goals and milestones1 day?1/2/20071/2/20075Product Definition Team
Review status of organization, suppliers, and milestones over time9 days?1/1/20071/11/2007Product Definition Team
Establish infrastructure to support activities for development, delivery, and service1 day?1/1/20071/1/2007Product Definition Team
Business Position for Product Clarified0 days1/11/20071/11/20072,3,4,6,7,8
-Establish company infrastructure to support product planning30 days?1/1/20072/9/2007
Create process for qualifying ideas10 days?1/1/20071/12/2007Operations
Establish process for idea sharing5 days?1/15/20071/19/200711Operations
Gather ideas15 days?1/22/20072/9/200712Operations
Infrastructure for Product Planning Complete0 days2/9/20072/9/200713
-Define Product35 days?2/12/20073/30/2007
Identify your product/service10 days?2/12/20072/23/20079,14Product Definition Team
Identify the need for the product5 days?2/26/20073/2/200716Product Definition Team
Identify trends that drive current and future need for targets5 days?3/5/20073/9/200717Product Definition Team
Develop product use and features20 days?3/5/20073/30/200717Product Definition Team
Identify product differentiators5 days?3/5/20073/9/200717Product Definition Team
Identify comparisons and contrasts from other products in the market5 days?3/5/20073/9/200717Product Definition Team
Product Definition Complete0 days3/30/20073/30/200718,19,20,21
-Identify Customers and Target Segments7 days?4/2/20074/10/2007
Define segment strategy2 days?4/2/20074/3/200722Product Definition Team
Establish product targets and segments2 days?4/4/20074/5/200724Product Definition Team
List important characteristics to business2 days?4/4/20074/5/200724Product Definition Team
Estimate size per segment2 days?4/4/20074/5/200724Product Definition Team
Estimate growth and development over time5 days?4/4/20074/10/200724Product Definition Team
Quantify market potential for product2 days?4/4/20074/5/200724Product Definition Team
Set preliminary timelines for sales per segment5 days?4/4/20074/10/200724Product Definition Team
Customers and Target Segments Identified0 days4/10/20074/10/200725,26,27,28,29,30
-Define the Business Model and How to Profit19 days?4/2/20074/26/2007
Define proposed business model2 days?4/2/20074/3/200722Product Definition Team
Define how product will make money2 days?4/4/20074/5/200733Product Definition Team
Define what parts of the product the customer will pay for2 days?4/6/20074/9/200734Product Definition Team
Define internal development strategy2 days?4/4/20074/5/200733Product Definition Team
Define outsource development strategy2 days?4/4/20074/5/200733Product Definition Team
Short-list proposed suppliers5 days?4/6/20074/12/200737Product Definition Team
Identify any partnership opportunities3 days?4/13/20074/17/200738Product Definition Team
Identify channels best suited to target market2 days?4/4/20074/5/200733Product Definition Team
Establish distribution channels10 days?4/6/20074/19/200740Product Definition Team
Explore scalability of business through e-business channels10 days?4/6/20074/19/200740Product Definition Team
Determine impacts to competitive advantage5 days?4/20/20074/26/200742Product Definition Team
Determine impacts to financial measures5 days?4/20/20074/26/200742Product Definition Team
Business Model and Profit Complete0 days4/26/20074/26/200735,36,39,41,43,44
-Identify Competition and their Target Segments30 days?4/2/20075/11/2007
Define competitive advantage10 days?4/2/20074/13/200722Product Definition Team
Identify competitors in each segment5 days?4/16/20074/20/200747Product Definition Team
Identify companies with similar products to your targets5 days?4/23/20074/27/200748Product Definition Team
Define how to build sustainable competitive advantages10 days?4/30/20075/11/200749Product Definition Team
Competition and Target Segments Identified0 days5/11/20075/11/200750
-Define Success Measures15 days?4/2/20074/20/2007
Identify risks5 days?4/2/20074/6/200722Product Definition Team
Identify any barriers to entry5 days?4/2/20074/6/200722Product Definition Team
Define key success measures5 days?4/2/20074/6/200722Product Definition Team
Define strategy to address risks/barriers5 days?4/9/20074/13/200753,54Product Definition Team
Define strategy to build a defendable market position5 days?4/16/20074/20/200755,56Product Definition Team
Success Measures Defined0 days4/20/20074/20/200757
-Define Product Team20 days?4/23/20075/18/2007
Define successful team components for success5 days?4/23/20074/27/200758Product Definition Team
Identify key qualities needed to market, develop, produce and grow5 days?4/30/20075/4/200760Product Definition Team
Define current/potential team members5 days?5/7/20075/11/200761Product Definition Team
Identify and address gaps5 days?5/14/20075/18/200762Product Definition Team
Product Team Defined0 days5/18/20075/18/200763
-Determining Financial Needs of the Product17 days?4/2/20074/24/2007
Define the financial metrics of product2 days?4/2/20074/3/200722Product Definition Team
Identify costs needed to develop organization and marketing5 days?4/4/20074/10/200766Product Definition Team
Identify investments needed to develop product5 days?4/4/20074/10/200766Product Definition Team
Forecast timing2 days?4/4/20074/5/200766Product Definition Team
Forecast go to market date5 days?4/6/20074/12/200769Product Definition Team
Forecast sales and sales volume5 days?4/13/20074/19/200770Product Definition Team
Project optimistic and pessimistic cash flows5 days?4/11/20074/17/200767,68Product Definition Team
Identify if financial support is needed and when5 days?4/11/20074/17/200767,68Product Definition Team
Define (any) initial shareholder structure5 days?4/18/20074/24/200773Product Definition Team
Financial Needs of the Product Determined0 days4/24/20074/24/200771,72,74
-Decide to Move Forward with Product Definition16 days?5/21/20076/11/2007
Document individual product strategy and approach5 days?5/21/20075/25/200722,31,45,51,58,64,75Product Definition Team
Determine overall product viability2 days?5/28/20075/29/200777Product Definition Team
Review proposed product timelines5 days?5/28/20076/1/200777Sponsor,Product Definition Team
Review potential internal impacts5 days?5/28/20076/1/200777Sponsor,Product Definition Team
Business decision to 'go, no-go' product1 day?6/4/20076/4/200778,79,80Sponsor,Product Definition Team
Communication of decision to appropriate lines of business5 days?6/5/20076/11/200781Sponsor
Decision Made and Communicated0 days6/11/20076/11/200782
Product Development Planning Project Complete0 days6/11/20076/11/200783Product Manager,Product Marketing,Product Research,Product Development
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Ready













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