| Product Development Planning | 116 days? | Mon 01.01.07 | Mon 11.06.07 | | |
| Clarifying Business Position for the Product | 9 days? | Mon 01.01.07 | Thu 11.01.07 | | |
| Review your business market | 5 days? | Mon 01.01.07 | Fri 05.01.07 | | Product Definition Team |
| Define your current market position and establish milestones for future development | 2 days? | Mon 01.01.07 | Tue 02.01.07 | | Product Definition Team |
| Establish business goals | 5 days? | Mon 01.01.07 | Fri 05.01.07 | | Product Definition Team |
| Review strategies and plans for sales, marketing and pricing | 1 day? | Mon 01.01.07 | Mon 01.01.07 | | Product Definition Team |
| Define product goals and milestones | 1 day? | Tue 02.01.07 | Tue 02.01.07 | 5 | Product Definition Team |
| Review status of organization, suppliers, and milestones over time | 9 days? | Mon 01.01.07 | Thu 11.01.07 | | Product Definition Team |
| Establish infrastructure to support activities for development, delivery, and service | 1 day? | Mon 01.01.07 | Mon 01.01.07 | | Product Definition Team |
| Business Position for Product Clarified | 0 days | Thu 11.01.07 | Thu 11.01.07 | 2,3,4,6,7,8 | |
| Establish company infrastructure to support product planning | 30 days? | Mon 01.01.07 | Fri 09.02.07 | | |
| Create process for qualifying ideas | 10 days? | Mon 01.01.07 | Fri 12.01.07 | | Operations |
| Establish process for idea sharing | 5 days? | Mon 15.01.07 | Fri 19.01.07 | 11 | Operations |
| Gather ideas | 15 days? | Mon 22.01.07 | Fri 09.02.07 | 12 | Operations |
| Infrastructure for Product Planning Complete | 0 days | Fri 09.02.07 | Fri 09.02.07 | 13 | |
| Define Product | 35 days? | Mon 12.02.07 | Fri 30.03.07 | | |
| Identify your product/service | 10 days? | Mon 12.02.07 | Fri 23.02.07 | 9,14 | Product Definition Team |
| Identify the need for the product | 5 days? | Mon 26.02.07 | Fri 02.03.07 | 16 | Product Definition Team |
| Identify trends that drive current and future need for targets | 5 days? | Mon 05.03.07 | Fri 09.03.07 | 17 | Product Definition Team |
| Develop product use and features | 20 days? | Mon 05.03.07 | Fri 30.03.07 | 17 | Product Definition Team |
| Identify product differentiators | 5 days? | Mon 05.03.07 | Fri 09.03.07 | 17 | Product Definition Team |
| Identify comparisons and contrasts from other products in the market | 5 days? | Mon 05.03.07 | Fri 09.03.07 | 17 | Product Definition Team |
| Product Definition Complete | 0 days | Fri 30.03.07 | Fri 30.03.07 | 18,19,20,21 | |
| Identify Customers and Target Segments | 7 days? | Mon 02.04.07 | Tue 10.04.07 | | |
| Define segment strategy | 2 days? | Mon 02.04.07 | Tue 03.04.07 | 22 | Product Definition Team |
| Establish product targets and segments | 2 days? | Wed 04.04.07 | Thu 05.04.07 | 24 | Product Definition Team |
| List important characteristics to business | 2 days? | Wed 04.04.07 | Thu 05.04.07 | 24 | Product Definition Team |
| Estimate size per segment | 2 days? | Wed 04.04.07 | Thu 05.04.07 | 24 | Product Definition Team |
| Estimate growth and development over time | 5 days? | Wed 04.04.07 | Tue 10.04.07 | 24 | Product Definition Team |
| Quantify market potential for product | 2 days? | Wed 04.04.07 | Thu 05.04.07 | 24 | Product Definition Team |
| Set preliminary timelines for sales per segment | 5 days? | Wed 04.04.07 | Tue 10.04.07 | 24 | Product Definition Team |
| Customers and Target Segments Identified | 0 days | Tue 10.04.07 | Tue 10.04.07 | 25,26,27,28,29,30 | |
| Define the Business Model and How to Profit | 19 days? | Mon 02.04.07 | Thu 26.04.07 | | |
| Define proposed business model | 2 days? | Mon 02.04.07 | Tue 03.04.07 | 22 | Product Definition Team |
| Define how product will make money | 2 days? | Wed 04.04.07 | Thu 05.04.07 | 33 | Product Definition Team |
| Define what parts of the product the customer will pay for | 2 days? | Fri 06.04.07 | Mon 09.04.07 | 34 | Product Definition Team |
| Define internal development strategy | 2 days? | Wed 04.04.07 | Thu 05.04.07 | 33 | Product Definition Team |
| Define outsource development strategy | 2 days? | Wed 04.04.07 | Thu 05.04.07 | 33 | Product Definition Team |
| Short-list proposed suppliers | 5 days? | Fri 06.04.07 | Thu 12.04.07 | 37 | Product Definition Team |
| Identify any partnership opportunities | 3 days? | Fri 13.04.07 | Tue 17.04.07 | 38 | Product Definition Team |
| Identify channels best suited to target market | 2 days? | Wed 04.04.07 | Thu 05.04.07 | 33 | Product Definition Team |
| Establish distribution channels | 10 days? | Fri 06.04.07 | Thu 19.04.07 | 40 | Product Definition Team |
| Explore scalability of business through e-business channels | 10 days? | Fri 06.04.07 | Thu 19.04.07 | 40 | Product Definition Team |
| Determine impacts to competitive advantage | 5 days? | Fri 20.04.07 | Thu 26.04.07 | 42 | Product Definition Team |
| Determine impacts to financial measures | 5 days? | Fri 20.04.07 | Thu 26.04.07 | 42 | Product Definition Team |
| Business Model and Profit Complete | 0 days | Thu 26.04.07 | Thu 26.04.07 | 35,36,39,41,43,44 | |
| Identify Competition and their Target Segments | 30 days? | Mon 02.04.07 | Fri 11.05.07 | | |
| Define competitive advantage | 10 days? | Mon 02.04.07 | Fri 13.04.07 | 22 | Product Definition Team |
| Identify competitors in each segment | 5 days? | Mon 16.04.07 | Fri 20.04.07 | 47 | Product Definition Team |
| Identify companies with similar products to your targets | 5 days? | Mon 23.04.07 | Fri 27.04.07 | 48 | Product Definition Team |
| Define how to build sustainable competitive advantages | 10 days? | Mon 30.04.07 | Fri 11.05.07 | 49 | Product Definition Team |
| Competition and Target Segments Identified | 0 days | Fri 11.05.07 | Fri 11.05.07 | 50 | |
| Define Success Measures | 15 days? | Mon 02.04.07 | Fri 20.04.07 | | |
| Identify risks | 5 days? | Mon 02.04.07 | Fri 06.04.07 | 22 | Product Definition Team |
| Identify any barriers to entry | 5 days? | Mon 02.04.07 | Fri 06.04.07 | 22 | Product Definition Team |
| Define key success measures | 5 days? | Mon 02.04.07 | Fri 06.04.07 | 22 | Product Definition Team |
| Define strategy to address risks/barriers | 5 days? | Mon 09.04.07 | Fri 13.04.07 | 53,54 | Product Definition Team |
| Define strategy to build a defendable market position | 5 days? | Mon 16.04.07 | Fri 20.04.07 | 55,56 | Product Definition Team |
| Success Measures Defined | 0 days | Fri 20.04.07 | Fri 20.04.07 | 57 | |
| Define Product Team | 20 days? | Mon 23.04.07 | Fri 18.05.07 | | |
| Define successful team components for success | 5 days? | Mon 23.04.07 | Fri 27.04.07 | 58 | Product Definition Team |
| Identify key qualities needed to market, develop, produce and grow | 5 days? | Mon 30.04.07 | Fri 04.05.07 | 60 | Product Definition Team |
| Define current/potential team members | 5 days? | Mon 07.05.07 | Fri 11.05.07 | 61 | Product Definition Team |
| Identify and address gaps | 5 days? | Mon 14.05.07 | Fri 18.05.07 | 62 | Product Definition Team |
| Product Team Defined | 0 days | Fri 18.05.07 | Fri 18.05.07 | 63 | |
| Determining Financial Needs of the Product | 17 days? | Mon 02.04.07 | Tue 24.04.07 | | |
| Define the financial metrics of product | 2 days? | Mon 02.04.07 | Tue 03.04.07 | 22 | Product Definition Team |
| Identify costs needed to develop organization and marketing | 5 days? | Wed 04.04.07 | Tue 10.04.07 | 66 | Product Definition Team |
| Identify investments needed to develop product | 5 days? | Wed 04.04.07 | Tue 10.04.07 | 66 | Product Definition Team |
| Forecast timing | 2 days? | Wed 04.04.07 | Thu 05.04.07 | 66 | Product Definition Team |
| Forecast go to market date | 5 days? | Fri 06.04.07 | Thu 12.04.07 | 69 | Product Definition Team |
| Forecast sales and sales volume | 5 days? | Fri 13.04.07 | Thu 19.04.07 | 70 | Product Definition Team |
| Project optimistic and pessimistic cash flows | 5 days? | Wed 11.04.07 | Tue 17.04.07 | 67,68 | Product Definition Team |
| Identify if financial support is needed and when | 5 days? | Wed 11.04.07 | Tue 17.04.07 | 67,68 | Product Definition Team |
| Define (any) initial shareholder structure | 5 days? | Wed 18.04.07 | Tue 24.04.07 | 73 | Product Definition Team |
| Financial Needs of the Product Determined | 0 days | Tue 24.04.07 | Tue 24.04.07 | 71,72,74 | |
| Decide to Move Forward with Product Definition | 16 days? | Mon 21.05.07 | Mon 11.06.07 | | |
| Document individual product strategy and approach | 5 days? | Mon 21.05.07 | Fri 25.05.07 | 22,31,45,51,58,64,75 | Product Definition Team |
| Determine overall product viability | 2 days? | Mon 28.05.07 | Tue 29.05.07 | 77 | Product Definition Team |
| Review proposed product timelines | 5 days? | Mon 28.05.07 | Fri 01.06.07 | 77 | Sponsor,Product Definition Team |
| Review potential internal impacts | 5 days? | Mon 28.05.07 | Fri 01.06.07 | 77 | Sponsor,Product Definition Team |
| Business decision to 'go, no-go' product | 1 day? | Mon 04.06.07 | Mon 04.06.07 | 78,79,80 | Sponsor,Product Definition Team |
| Communication of decision to appropriate lines of business | 5 days? | Tue 05.06.07 | Mon 11.06.07 | 81 | Sponsor |
| Decision Made and Communicated | 0 days | Mon 11.06.07 | Mon 11.06.07 | 82 | |
| Product Development Planning Project Complete | 0 days | Mon 11.06.07 | Mon 11.06.07 | 83 | Product Manager,Product Marketing,Product Research,Product Development |
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