| New Product Launch | 20 days? | Tue 01.03.05 | Mon 28.03.05 | | |
| Read the note for an explanation of the purpose of this template | 0 days | Tue 01.03.05 | Tue 01.03.05 | | |
| New Product Launch Preparation | 20 days? | Tue 01.03.05 | Mon 28.03.05 | | |
| Phase 1 - Planning | 7 days? | Tue 01.03.05 | Wed 09.03.05 | | |
| Identify the launch team | 1 day? | Tue 01.03.05 | Tue 01.03.05 | 1 | Engineering,Manufacturing,Marketing,Sales,Product Support,Field Service,Product Manager |
| Determine sales objectives | 1 day? | Wed 02.03.05 | Wed 02.03.05 | 4 | Product Manager |
| Define launch goals (launch timing and publicity objectives) | 1 day? | Thu 03.03.05 | Thu 03.03.05 | 5 | Product Manager |
| Determine partners (if needed) | 1 day? | Fri 04.03.05 | Fri 04.03.05 | | |
| Identify channel partners | 1 day? | Fri 04.03.05 | Fri 04.03.05 | 6 | Marketing |
| Identify retail partners | 1 day? | Fri 04.03.05 | Fri 04.03.05 | 6 | Marketing |
| Identify online opportunities | 1 day? | Fri 04.03.05 | Fri 04.03.05 | 6 | Marketing |
| Establish Launch Budget | 2 days? | Mon 07.03.05 | Tue 08.03.05 | | |
| Identify budget requirements | 1 day? | Mon 07.03.05 | Mon 07.03.05 | 8,9,10 | Product Manager |
| Obtain launch budget approval | 1 day? | Tue 08.03.05 | Tue 08.03.05 | 12 | Product Manager |
| Planning COMPLETE | 1 day? | Wed 09.03.05 | Wed 09.03.05 | 13 | |
| Phase 2 - Initiation | 6 days? | Thu 10.03.05 | Thu 17.03.05 | | |
| Kickoff product launch | 1 day? | Thu 10.03.05 | Thu 10.03.05 | 14 | Product Manager |
| Marketing | 3 days? | Fri 11.03.05 | Tue 15.03.05 | | |
| Define creative brief | 1 day? | Fri 11.03.05 | Fri 11.03.05 | 16 | Product Manager |
| Prepare Messaging Framework | 1 day? | Mon 14.03.05 | Mon 14.03.05 | | |
| Review current literature and plan new requirements | 1 day? | Mon 14.03.05 | Mon 14.03.05 | 18 | Marketing |
| Define press release requirements | 1 day? | Mon 14.03.05 | Mon 14.03.05 | 18 | Marketing |
| Define product specification literature | 1 day? | Mon 14.03.05 | Mon 14.03.05 | 18 | Marketing |
| Define sales presentations | 1 day? | Mon 14.03.05 | Mon 14.03.05 | 18 | Marketing |
| Define internal communication needs | 1 day? | Mon 14.03.05 | Mon 14.03.05 | 18 | Marketing |
| Messaging Framework COMPLETE | 1 day? | Tue 15.03.05 | Tue 15.03.05 | 20,21,22,23,24 | |
| Engineering | 1 day? | Fri 11.03.05 | Fri 11.03.05 | | |
| Align product release timing with marketing plan | 1 day? | Fri 11.03.05 | Fri 11.03.05 | 16 | Engineering |
| Manufacturing | 1 day? | Fri 11.03.05 | Fri 11.03.05 | | |
| Prepare for volume manufacturing according to sales goals | 1 day? | Fri 11.03.05 | Fri 11.03.05 | 16 | Manufacturing |
| Sales | 1 day? | Fri 11.03.05 | Fri 11.03.05 | | |
| Plan sales force staffing and training to support sales goals | 1 day? | Fri 11.03.05 | Fri 11.03.05 | 16 | Sales |
| Product Support | 1 day? | Fri 11.03.05 | Fri 11.03.05 | | |
| Plan team staffing to support sales goals | 1 day? | Fri 11.03.05 | Fri 11.03.05 | 16 | Product Support |
| Field Service | 1 day? | Fri 11.03.05 | Fri 11.03.05 | | |
| Plan field service staffing to support sales goals | 1 day? | Fri 11.03.05 | Fri 11.03.05 | 16 | Field Service |
| Supply updated requirements and budgets based on departmental plans | 1 day? | Wed 16.03.05 | Wed 16.03.05 | 25,27,29,31,33,35 | Engineering,Manufacturing,Marketing,Sales,Product Support,Field Service |
| Obtain approval for updated plans and budgets. | 1 day? | Thu 17.03.05 | Thu 17.03.05 | 36 | Product Manager |
| Initiation Phase COMPLETE | 0 days | Thu 17.03.05 | Thu 17.03.05 | 37 | |
| Phase 3 - Execution | 4 days? | Fri 18.03.05 | Wed 23.03.05 | | |
| Marketing | 4 days? | Fri 18.03.05 | Wed 23.03.05 | | |
| Evaluate market and refine messaging | 1 day? | Fri 18.03.05 | Fri 18.03.05 | 38 | Marketing |
| Design and order final packaging | 1 day? | Mon 21.03.05 | Mon 21.03.05 | 41 | Marketing |
| Create press releases | 1 day? | Mon 21.03.05 | Mon 21.03.05 | 41 | Marketing |
| Create product specification literature | 1 day? | Mon 21.03.05 | Mon 21.03.05 | 41 | Marketing |
| Create sales presentations | 1 day? | Mon 21.03.05 | Mon 21.03.05 | 41 | Marketing |
| Communicate product launch details to internal organization | 1 day? | Tue 22.03.05 | Tue 22.03.05 | 41,42,43,44,45 | Marketing |
| Create sales, field, and product support training | 1 day? | Wed 23.03.05 | Wed 23.03.05 | 46 | Marketing |
| Update product forecasts based on market feedback and analysis | 1 day? | Mon 21.03.05 | Mon 21.03.05 | 41 | Marketing |
| Update launch plan based on forecast | 1 day? | Tue 22.03.05 | Tue 22.03.05 | 48 | Marketing |
| Engineering | 1 day? | Fri 18.03.05 | Fri 18.03.05 | | |
| Complete and test product | 1 day? | Fri 18.03.05 | Fri 18.03.05 | 38 | Engineering |
| Manufacturing | 1 day? | Fri 18.03.05 | Fri 18.03.05 | | |
| Create prototype products | 1 day? | Fri 18.03.05 | Fri 18.03.05 | 38 | Manufacturing |
| Prepare pipeline | 1 day? | Fri 18.03.05 | Fri 18.03.05 | 38 | Manufacturing |
| Sales | 1 day? | Fri 18.03.05 | Fri 18.03.05 | | |
| Establish sales channels | 1 day? | Fri 18.03.05 | Fri 18.03.05 | 38 | Sales |
| Product Support | 1 day? | Fri 18.03.05 | Fri 18.03.05 | | |
| Establish product support mechanisms | 1 day? | Fri 18.03.05 | Fri 18.03.05 | 38 | Product Support |
| Field Service | 1 day? | Fri 18.03.05 | Fri 18.03.05 | | |
| Establish field service organizations | 1 day? | Fri 18.03.05 | Fri 18.03.05 | 38 | Field Service |
| Prepare for Manufacturing Release | 2 days? | Fri 18.03.05 | Mon 21.03.05 | | |
| Implement change control | 1 day? | Fri 18.03.05 | Fri 18.03.05 | 38 | Product Manager |
| Finalize support policy | 1 day? | Mon 21.03.05 | Mon 21.03.05 | 62 | Product Manager |
| Execution Phase COMPLETE | 0 days | Wed 23.03.05 | Wed 23.03.05 | 47,49,51,53,54,56,58,60,62,63 | |
| Phase 4 - Release To Manufacture | 3 days? | Thu 24.03.05 | Mon 28.03.05 | | |
| Manufacturing | 2 days? | Thu 24.03.05 | Fri 25.03.05 | | |
| Certify product | 1 day? | Thu 24.03.05 | Thu 24.03.05 | 64 | Manufacturing,Product Manager |
| Manufacture the volume of product planned to meet sales objectives. | 1 day? | Fri 25.03.05 | Fri 25.03.05 | 67 | Manufacturing |
| Sales | 1 day? | Thu 24.03.05 | Thu 24.03.05 | | |
| Hire and train sales staff | 1 day? | Thu 24.03.05 | Thu 24.03.05 | 64 | Sales |
| Product Support | 1 day? | Thu 24.03.05 | Thu 24.03.05 | | |
| Hire and train product support personnel | 1 day? | Thu 24.03.05 | Thu 24.03.05 | 64 | Product Support |
| Field Service | 1 day? | Thu 24.03.05 | Thu 24.03.05 | | |
| Hire and train field service personnel | 1 day? | Thu 24.03.05 | Thu 24.03.05 | 64 | Field Service |
| Final Quality Review | 1 day? | Mon 28.03.05 | Mon 28.03.05 | | |
| Conduct final quality review | 1 day? | Mon 28.03.05 | Mon 28.03.05 | 68,70,72,74 | Engineering,Manufacturing,Marketing,Sales,Product Support,Field Service,Product Manager |
| Product Release Information COMPLETE | 0 days | Mon 28.03.05 | Mon 28.03.05 | 76 | |
| Needed materials are on order or in stock. | 0 days | Mon 28.03.05 | Mon 28.03.05 | 76 | |
| Literature COMPLETE | 0 days | Mon 28.03.05 | Mon 28.03.05 | 76 | |
| Training COMPLETE | 0 days | Mon 28.03.05 | Mon 28.03.05 | 76 | |
| Launch Product | 0 days | Mon 28.03.05 | Mon 28.03.05 | 76,77,78,79,80 | |
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