| Marketing Event Planning and Execution | 63 days? | Mon 01.01.07 | Wed 28.03.07 | | |
| Marketing Event Planning and Execution | 63 days? | Mon 01.01.07 | Wed 28.03.07 | | |
| Define and Plan the Event | 11 days? | Mon 01.01.07 | Mon 15.01.07 | | |
| Choose the type of event | 1 day? | Mon 01.01.07 | Mon 01.01.07 | | Marketing Lead,Event Lead |
| Identify the target audience | 0 days? | Tue 02.01.07 | Tue 02.01.07 | 3 | Marketing Lead,Event Lead |
| Determine demand generation process | 2 days? | Tue 02.01.07 | Thu 04.01.07 | 4 | Event Lead |
| Determine event objectives | 1 day? | Tue 02.01.07 | Wed 03.01.07 | 4 | Marketing Lead,Event Lead |
| State the overall event theme | 3 days? | Thu 04.01.07 | Tue 09.01.07 | 5,6 | Marketing Lead,Event Lead |
| Establish preliminary event date and time | 0 days? | Tue 09.01.07 | Tue 09.01.07 | 7 | Marketing Lead,Event Lead |
| Identify the event team | 0 days? | Wed 10.01.07 | Wed 10.01.07 | 8 | Marketing Lead,Event Lead |
| Develop event schedule | 0 days? | Wed 10.01.07 | Wed 10.01.07 | 9 | Event Lead |
| Determine communication process and mechanisms | 1 day? | Thu 11.01.07 | Thu 11.01.07 | 10 | Event Lead |
| Create feedback mechanism for event | 1 day? | Fri 12.01.07 | Fri 12.01.07 | 11 | Event Lead |
| Determine event budget | 0 days? | Mon 15.01.07 | Mon 15.01.07 | 12 | Event Lead |
| Event Plan Complete | 0 days | Mon 15.01.07 | Mon 15.01.07 | 13 | |
| Select Speakers | 10 days? | Mon 15.01.07 | Fri 26.01.07 | | |
| Select presentation topics | 0 days? | Mon 15.01.07 | Mon 15.01.07 | 14 | Event Team |
| Identify speakers | 3 days? | Tue 16.01.07 | Thu 18.01.07 | 16 | Event Team |
| Obtain speaker information | 1 day? | Fri 19.01.07 | Fri 19.01.07 | 17 | Event Team |
| Confirm speaker and details | 0 days? | Mon 22.01.07 | Mon 22.01.07 | 18 | Event Team |
| Develop scripting | 2 days? | Mon 22.01.07 | Wed 24.01.07 | 19 | Event Team |
| Send transportation and event details | 0 days? | Wed 24.01.07 | Wed 24.01.07 | 20 | Event Team |
| Confirm speakers arrival time | 0 days? | Thu 25.01.07 | Thu 25.01.07 | 21 | Event Team |
| Arrange payment for speakers | 0 days? | Thu 25.01.07 | Thu 25.01.07 | 22 | Event Team |
| Obtain thank-you gifts for speakers | 0 days? | Fri 26.01.07 | Fri 26.01.07 | 23 | Event Team |
| Speaker Selection Complete | 0 days | Fri 26.01.07 | Fri 26.01.07 | 24 | |
| Select Venue | 8 days? | Mon 15.01.07 | Wed 24.01.07 | | |
| Visit locations | 1 day? | Mon 15.01.07 | Tue 16.01.07 | 14 | Event Lead |
| Review target audience and forecasted attendance | 2 days? | Mon 15.01.07 | Wed 17.01.07 | 14 | Event Team |
| Select event location | 1 day? | Wed 17.01.07 | Thu 18.01.07 | 27,28 | Event Team |
| Sign venue contracts | 2 days? | Thu 18.01.07 | Mon 22.01.07 | 29 | Contract Management |
| Do a walkthrough of the venue | 1 day? | Mon 22.01.07 | Tue 23.01.07 | 30 | Event Lead |
| Confirm details | 1 day? | Tue 23.01.07 | Wed 24.01.07 | 31 | Contract Management,Event Lead |
| Follow up | 0 days? | Wed 24.01.07 | Wed 24.01.07 | 32 | Event Lead |
| Venue Selection Complete | 0 days | Wed 24.01.07 | Wed 24.01.07 | 33 | |
| Select and Manage Catering | 9 days? | Thu 25.01.07 | Tue 06.02.07 | | |
| Select food options | 2 days? | Thu 25.01.07 | Fri 26.01.07 | 34 | Event Team |
| Get catering quotes | 2 days? | Mon 29.01.07 | Tue 30.01.07 | 36 | Event Team |
| Revise menu items | 1 day? | Wed 31.01.07 | Wed 31.01.07 | 37 | Event Team |
| Schedule food tasting (if desired) | 1 day? | Thu 01.02.07 | Thu 01.02.07 | 36,38 | Event Lead |
| Sign catering contract(s) | 0 days? | Fri 02.02.07 | Fri 02.02.07 | 39 | Contract Management |
| Confirm details | 0 days? | Fri 02.02.07 | Fri 02.02.07 | 40 | Event Team |
| Perform event day arrival, setup, event management, teardown | 1 day? | Mon 05.02.07 | Mon 05.02.07 | 41 | Event Team |
| Review details with vendor | 0 days? | Tue 06.02.07 | Tue 06.02.07 | 42 | Event Lead |
| Arrange vendor payment | 0 days? | Tue 06.02.07 | Tue 06.02.07 | 43 | Event Lead |
| Catering Complete | 0 days | Tue 06.02.07 | Tue 06.02.07 | 44 | |
| Print and Communication | 20 days? | Fri 26.01.07 | Thu 22.02.07 | | |
| Determine invitation style | 2 days? | Fri 26.01.07 | Tue 30.01.07 | 14,25,34 | Event Lead |
| Send Save the Date messages (if desired) | 0 days? | Tue 30.01.07 | Tue 30.01.07 | 47 | Event Lead |
| Script invitation message | 2 days? | Wed 31.01.07 | Thu 01.02.07 | 48 | Creative |
| Design invitation | 2 days? | Fri 02.02.07 | Mon 05.02.07 | 49 | Creative |
| Obtain invitation approval | 2 days? | Tue 06.02.07 | Wed 07.02.07 | 50 | Marketing Lead,Event Lead |
| Create event reminder copy | 1 day? | Thu 08.02.07 | Thu 08.02.07 | 51 | Creative |
| Design event reminder | 1 day? | Fri 09.02.07 | Fri 09.02.07 | 52 | Creative |
| Send event reminder | 0 days? | Mon 12.02.07 | Mon 12.02.07 | 53 | Event Team |
| Create day of materials copy | 2 days? | Mon 12.02.07 | Wed 14.02.07 | 54 | Creative |
| Design day of materials | 2 days? | Wed 14.02.07 | Fri 16.02.07 | 55 | Creative |
| Print day of materials | 3 days? | Fri 16.02.07 | Wed 21.02.07 | 56 | Creative |
| Assemble day of materials | 0 days? | Wed 21.02.07 | Wed 21.02.07 | 57 | Event Team |
| Review with vendor | 0 days? | Thu 22.02.07 | Thu 22.02.07 | 58 | Event Lead |
| Arrange vendor payment | 0 days? | Thu 22.02.07 | Thu 22.02.07 | 54,59 | Event Lead |
| Printing and Communications Complete | 0 days | Thu 22.02.07 | Thu 22.02.07 | 60 | |
| Registration/RSVP | 16 days? | Fri 23.02.07 | Fri 16.03.07 | | |
| Generate invitation list based on target audience | 2 days? | Fri 23.02.07 | Mon 26.02.07 | 61 | Event Team |
| Purchase direct mail list (if applicable) | 2 days? | Fri 23.02.07 | Mon 26.02.07 | 61 | Event Team |
| Send invitation | 1 day? | Tue 27.02.07 | Tue 27.02.07 | 63,64 | Event Team |
| Collect RSVPs | 10 days? | Wed 28.02.07 | Tue 13.03.07 | 63,65 | Event Team |
| Notify/publish RSVP list if desired | 0 days? | Wed 14.03.07 | Wed 14.03.07 | 66 | Event Team |
| Generate name tags | 2 days? | Wed 14.03.07 | Thu 15.03.07 | 66 | Event Team |
| Generate seating chart | 0 days? | Wed 14.03.07 | Wed 14.03.07 | 66 | Event Team |
| Make staff assignments | 1 day? | Wed 14.03.07 | Thu 15.03.07 | 69 | Event Lead |
| Supply box | 0 days? | Thu 15.03.07 | Thu 15.03.07 | 70 | Event Team |
| Request and obtain volunteers for sign-in table | 0 days? | Fri 16.03.07 | Fri 16.03.07 | 71 | Event Team |
| Registration/RSVP Complete | 0 days | Fri 16.03.07 | Fri 16.03.07 | 67,68,72 | |
| Ordering Décor and AV | 7 days? | Thu 25.01.07 | Fri 02.02.07 | | |
| Determine setup needs | 2 days? | Thu 25.01.07 | Fri 26.01.07 | 34 | Event Team |
| Tables and chairs | 1 day? | Mon 29.01.07 | Mon 29.01.07 | 75 | Event Team |
| Linens | 1 day? | Tue 30.01.07 | Tue 30.01.07 | 76 | Event Team |
| Centerpieces | 1 day? | Wed 31.01.07 | Wed 31.01.07 | 77 | Event Team |
| AV | 1 day? | Thu 01.02.07 | Thu 01.02.07 | 78 | Event Team |
| Purchase any other needed equipment | 0 days? | Fri 02.02.07 | Fri 02.02.07 | 79 | Event Team |
| Décor/AV Complete | 0 days | Fri 02.02.07 | Fri 02.02.07 | 34,80 | |
| PR/Archives | 9 days? | Fri 26.01.07 | Wed 07.02.07 | | |
| Write press release | 2 days? | Fri 26.01.07 | Tue 30.01.07 | 14,25,34 | Marketing Lead |
| Approve press release | 2 days? | Tue 30.01.07 | Thu 01.02.07 | 83 | Event Lead,Marketing Communications |
| Send invitation to groups and press | 2 days? | Thu 01.02.07 | Mon 05.02.07 | 84 | Event Team |
| Generate event 'buzz' | 2 days? | Mon 05.02.07 | Wed 07.02.07 | 85 | Event Team |
| Send press release | 0 days? | Thu 01.02.07 | Thu 01.02.07 | 84 | Marketing Communications |
| Collect press clippings | 2 days? | Fri 02.02.07 | Mon 05.02.07 | 87 | Event Team |
| PR/Archives Complete | 0 days | Wed 07.02.07 | Wed 07.02.07 | 86,88 | |
| Plan Giveaways | 8 days? | Mon 15.01.07 | Wed 24.01.07 | | |
| Determine giveaways | 2 days? | Mon 15.01.07 | Wed 17.01.07 | 14 | Event Lead |
| Determine call to action | 1 day? | Wed 17.01.07 | Thu 18.01.07 | 91 | Event Lead |
| Determine giveaway process | 1 day? | Thu 18.01.07 | Fri 19.01.07 | 92 | Event Team |
| Purchase/order giveaways | 2 days? | Fri 19.01.07 | Tue 23.01.07 | 93 | |
| Execute giveaways | 1 day? | Tue 23.01.07 | Wed 24.01.07 | 94 | Event Team |
| Giveaways Complete | 0 days | Wed 24.01.07 | Wed 24.01.07 | 95 | |
| Shipping Event Materials | 1 day? | Fri 23.02.07 | Fri 23.02.07 | | |
| Shipping instructions - event receiving, storage, date requirements and shipping | 0 days? | Fri 23.02.07 | Fri 23.02.07 | 61 | Event Team |
| Ship materials | 0 days? | Fri 23.02.07 | Fri 23.02.07 | 98 | Event Team |
| Ship any necessary supporting equipment | 0 days? | Fri 23.02.07 | Fri 23.02.07 | 98 | Event Team |
| Shipping Complete | 0 days | Fri 23.02.07 | Fri 23.02.07 | 99,100 | |
| Manage Day of Event | 3 days? | Fri 16.03.07 | Tue 20.03.07 | | |
| Review equipment | 0 days? | Fri 16.03.07 | Fri 16.03.07 | 73,101 | Event Team |
| Manage setup | 0 days? | Fri 16.03.07 | Fri 16.03.07 | 103 | Event Team |
| Manage registration | 0 days? | Fri 16.03.07 | Fri 16.03.07 | 104 | Event Staff |
| Manage vendors | 0 days? | Fri 16.03.07 | Fri 16.03.07 | 105 | Event Lead |
| Manage speakers | 0 days? | Fri 16.03.07 | Fri 16.03.07 | 106 | Event Lead |
| Hold event | 1 day? | Mon 19.03.07 | Mon 19.03.07 | 107 | |
| Manage teardown | 0 days? | Tue 20.03.07 | Tue 20.03.07 | 108 | Event Team |
| Route leads to sales | 0 days? | Tue 20.03.07 | Tue 20.03.07 | 109 | Inside Sales |
| Day of Event Complete | 0 days | Tue 20.03.07 | Tue 20.03.07 | 110 | |
| Measure Event Success | 7 days? | Tue 20.03.07 | Wed 28.03.07 | | |
| Management and evaluation | 2 days? | Tue 20.03.07 | Thu 22.03.07 | 111 | Event Lead |
| Finalize contracts | 2 days? | Thu 22.03.07 | Mon 26.03.07 | 113 | Contract Management,Event Lead |
| Thank you notes | 1 day? | Thu 22.03.07 | Fri 23.03.07 | 113 | Event Team |
| Event debrief with speakers, etc. | 1 day? | Thu 22.03.07 | Fri 23.03.07 | 113 | Event Lead |
| Event debrief with event team | 1 day? | Thu 22.03.07 | Fri 23.03.07 | 113 | Event Lead,Event Team |
| Calculate total event budget | 0 days? | Mon 26.03.07 | Tue 27.03.07 | 113,114 | Event Lead |
| Determine event success | 1 day? | Tue 27.03.07 | Wed 28.03.07 | 116,117,118 | Sponsor,Event Lead |
| Measure Event Success Complete | 0 days | Wed 28.03.07 | Wed 28.03.07 | 115,119 | |
| Marketing Event Planning and Execution Project Complete | 0 days | Wed 28.03.07 | Wed 28.03.07 | 120 | |