Jan 1, '07Jan 8, '07Jan 15, '07Jan 22, '07Jan 29, '07Feb 5, '07Feb 12, '07Feb 19, '07Feb 26, '07Mar 5, '07Mar 12, '07Mar 19, '07
TWTFSSMTWTFSSMTWTFSSMTWTFSSMTWTFSSMTWTFSSMTWTFSSMTWTFSSMTWTFSSMTWTFSSMTWTFSSMTWTFSSMTWTFSSMTWTFS
Indicators
Name
Duration
Start
Finish
Predecessors
Resource Names
-Marketing Event Planning and Execution63 days?1/1/20073/28/2007
-Marketing Event Planning and Execution63 days?1/1/20073/28/2007
-Define and Plan the Event11 days?1/1/20071/15/2007
Choose the type of event1 day?1/1/20071/1/2007Marketing Lead,Event Lead
Identify the target audience0 days?1/2/20071/2/20073Marketing Lead,Event Lead
Determine demand generation process2 days?1/2/20071/4/20074Event Lead
Determine event objectives1 day?1/2/20071/3/20074Marketing Lead,Event Lead
State the overall event theme3 days?1/4/20071/9/20075,6Marketing Lead,Event Lead
Establish preliminary event date and time0 days?1/9/20071/9/20077Marketing Lead,Event Lead
Identify the event team0 days?1/10/20071/10/20078Marketing Lead,Event Lead
Develop event schedule0 days?1/10/20071/10/20079Event Lead
Determine communication process and mechanisms1 day?1/11/20071/11/200710Event Lead
Create feedback mechanism for event1 day?1/12/20071/12/200711Event Lead
Determine event budget0 days?1/15/20071/15/200712Event Lead
Event Plan Complete0 days1/15/20071/15/200713
-Select Speakers10 days?1/15/20071/26/2007
Select presentation topics0 days?1/15/20071/15/200714Event Team
Identify speakers3 days?1/16/20071/18/200716Event Team
Obtain speaker information1 day?1/19/20071/19/200717Event Team
Confirm speaker and details0 days?1/22/20071/22/200718Event Team
Develop scripting2 days?1/22/20071/24/200719Event Team
Send transportation and event details0 days?1/24/20071/24/200720Event Team
Confirm speakers arrival time0 days?1/25/20071/25/200721Event Team
Arrange payment for speakers0 days?1/25/20071/25/200722Event Team
Obtain thank-you gifts for speakers0 days?1/26/20071/26/200723Event Team
Speaker Selection Complete0 days1/26/20071/26/200724
-Select Venue8 days?1/15/20071/24/2007
Visit locations1 day?1/15/20071/16/200714Event Lead
Review target audience and forecasted attendance2 days?1/15/20071/17/200714Event Team
Select event location1 day?1/17/20071/18/200727,28Event Team
Sign venue contracts2 days?1/18/20071/22/200729Contract Management
Do a walkthrough of the venue1 day?1/22/20071/23/200730Event Lead
Confirm details1 day?1/23/20071/24/200731Contract Management,Event Lead
Follow up0 days?1/24/20071/24/200732Event Lead
Venue Selection Complete0 days1/24/20071/24/200733
-Select and Manage Catering9 days?1/25/20072/6/2007
Select food options2 days?1/25/20071/26/200734Event Team
Get catering quotes2 days?1/29/20071/30/200736Event Team
Revise menu items1 day?1/31/20071/31/200737Event Team
Schedule food tasting (if desired)1 day?2/1/20072/1/200736,38Event Lead
Sign catering contract(s)0 days?2/2/20072/2/200739Contract Management
Confirm details0 days?2/2/20072/2/200740Event Team
Perform event day arrival, setup, event management, teardown1 day?2/5/20072/5/200741Event Team
Review details with vendor0 days?2/6/20072/6/200742Event Lead
Arrange vendor payment0 days?2/6/20072/6/200743Event Lead
Catering Complete0 days2/6/20072/6/200744
-Print and Communication20 days?1/26/20072/22/2007
Determine invitation style2 days?1/26/20071/30/200714,25,34Event Lead
Send Save the Date messages (if desired)0 days?1/30/20071/30/200747Event Lead
Script invitation message2 days?1/31/20072/1/200748Creative
Design invitation2 days?2/2/20072/5/200749Creative
Obtain invitation approval2 days?2/6/20072/7/200750Marketing Lead,Event Lead
Create event reminder copy1 day?2/8/20072/8/200751Creative
Design event reminder1 day?2/9/20072/9/200752Creative
Send event reminder0 days?2/12/20072/12/200753Event Team
Create day of materials copy2 days?2/12/20072/14/200754Creative
Design day of materials2 days?2/14/20072/16/200755Creative
Print day of materials3 days?2/16/20072/21/200756Creative
Assemble day of materials0 days?2/21/20072/21/200757Event Team
Review with vendor0 days?2/22/20072/22/200758Event Lead
Arrange vendor payment0 days?2/22/20072/22/200754,59Event Lead
Printing and Communications Complete0 days2/22/20072/22/200760
-Registration/RSVP16 days?2/23/20073/16/2007
Generate invitation list based on target audience2 days?2/23/20072/26/200761Event Team
Purchase direct mail list (if applicable)2 days?2/23/20072/26/200761Event Team
Send invitation1 day?2/27/20072/27/200763,64Event Team
Collect RSVPs10 days?2/28/20073/13/200763,65Event Team
Notify/publish RSVP list if desired0 days?3/14/20073/14/200766Event Team
Generate name tags2 days?3/14/20073/15/200766Event Team
Generate seating chart0 days?3/14/20073/14/200766Event Team
Make staff assignments1 day?3/14/20073/15/200769Event Lead
Supply box0 days?3/15/20073/15/200770Event Team
Request and obtain volunteers for sign-in table0 days?3/16/20073/16/200771Event Team
Registration/RSVP Complete0 days3/16/20073/16/200767,68,72
-Ordering Décor and AV7 days?1/25/20072/2/2007
Determine setup needs2 days?1/25/20071/26/200734Event Team
Tables and chairs1 day?1/29/20071/29/200775Event Team
Linens1 day?1/30/20071/30/200776Event Team
Centerpieces1 day?1/31/20071/31/200777Event Team
AV1 day?2/1/20072/1/200778Event Team
Purchase any other needed equipment0 days?2/2/20072/2/200779Event Team
Décor/AV Complete0 days2/2/20072/2/200734,80
-PR/Archives9 days?1/26/20072/7/2007
Write press release2 days?1/26/20071/30/200714,25,34Marketing Lead
Approve press release2 days?1/30/20072/1/200783Event Lead,Marketing Communications
Send invitation to groups and press2 days?2/1/20072/5/200784Event Team
Generate event 'buzz'2 days?2/5/20072/7/200785Event Team
Send press release0 days?2/1/20072/1/200784Marketing Communications
Collect press clippings2 days?2/2/20072/5/200787Event Team
PR/Archives Complete0 days2/7/20072/7/200786,88
-Plan Giveaways8 days?1/15/20071/24/2007
Determine giveaways2 days?1/15/20071/17/200714Event Lead
Determine call to action1 day?1/17/20071/18/200791Event Lead
Determine giveaway process1 day?1/18/20071/19/200792Event Team
Purchase/order giveaways2 days?1/19/20071/23/200793
Execute giveaways1 day?1/23/20071/24/200794Event Team
Giveaways Complete0 days1/24/20071/24/200795
-Shipping Event Materials1 day?2/23/20072/23/2007
Shipping instructions - event receiving, storage, date requirements and shipping0 days?2/23/20072/23/200761Event Team
Ship materials0 days?2/23/20072/23/200798Event Team
Ship any necessary supporting equipment0 days?2/23/20072/23/200798Event Team
Shipping Complete0 days2/23/20072/23/200799,100
-Manage Day of Event3 days?3/16/20073/20/2007
Review equipment0 days?3/16/20073/16/200773,101Event Team
Manage setup0 days?3/16/20073/16/2007103Event Team
Manage registration0 days?3/16/20073/16/2007104Event Staff
Manage vendors0 days?3/16/20073/16/2007105Event Lead
Manage speakers0 days?3/16/20073/16/2007106Event Lead
Hold event1 day?3/19/20073/19/2007107
Manage teardown0 days?3/20/20073/20/2007108Event Team
Route leads to sales0 days?3/20/20073/20/2007109Inside Sales
Day of Event Complete0 days3/20/20073/20/2007110
-Measure Event Success7 days?3/20/20073/28/2007
Management and evaluation2 days?3/20/20073/22/2007111Event Lead
Finalize contracts2 days?3/22/20073/26/2007113Contract Management,Event Lead
Thank you notes1 day?3/22/20073/23/2007113Event Team
Event debrief with speakers, etc.1 day?3/22/20073/23/2007113Event Lead
Event debrief with event team1 day?3/22/20073/23/2007113Event Lead,Event Team
Calculate total event budget0 days?3/26/20073/27/2007113,114Event Lead
Determine event success1 day?3/27/20073/28/2007116,117,118Sponsor,Event Lead
Measure Event Success Complete0 days3/28/20073/28/2007115,119
Marketing Event Planning and Execution Project Complete0 days3/28/20073/28/2007120
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