January 1, '07January 8, '07January 15, '07January 22, '07January 29, '07February 5, '07February 12, '07February 19, '07February 26, '07March 5, '07March 12, '07March 19, '07March 26, '07April 2, '07April 9, '07April 16, '07April 23, '07April 30, '07May 7, '07May 14, '07May 21, '07May 28, '07June 4, '07June 11, '07June 18, '07June 25, '07July 2, '07July 9, '07July 16, '07July 23, '07July 30, '07August 6, '07August 13, '07August 20, '07August 27, '07September 3, '07September 10, '07September 17, '07September 24, '07October 1, '07October 8, '07
FSSMTWTFSSMTWTFSSMTWTFSSMTWTFSSMTWTFSSMTWTFSSMTWTFSSMTWTFSSMTWTFSSMTWTFSSMTWTFSSMTWTFSSMTWTFSSMTWTFSSMTWTFSSMTWTFSSMTWTFSSMTWTFSSMTWTFSSMTWTFSSMTWTFSSMTWTFSSMTWTFSSMTWTFSSMTWTFSSMTWTFSSMTWTFSSMTWTFSSMTWTFSSMTWTFSSMTWTFSSMTWTFSSMTWTFSSMTWTFSSMTWTFSSMTWTFSSMTWTFSSMTWTFSSMTWTFSSMTWTFSSMTWTFSSM
Indicators
Task Name
Duration
Start
Finish
Predecessors
Resource Names
-Marketing Campaign Planning205 days?Mon 01.01.07Fri 12.10.07
-Review Business Strategy Landscape27 days?Mon 01.01.07Tue 06.02.07
Identify service/product gaps and opportunities5 days?Mon 01.01.07Fri 05.01.07Marketing Lead
Complete SWOT analysis5 days?Mon 08.01.07Fri 12.01.072Marketing Lead
Review business model1 day?Mon 15.01.07Mon 15.01.073Marketing Lead
Review organizational marketing strategy3 days?Tue 16.01.07Thu 18.01.074Marketing Lead
Review local marketing strategy1 day?Fri 19.01.07Fri 19.01.075Marketing Lead
Review global marketing strategy1 day?Mon 22.01.07Mon 22.01.076Marketing Rep
Review marketing plan for campaign budget1 day?Tue 23.01.07Tue 23.01.077Marketing Rep
Establish go-to-markets for organization1 day?Wed 24.01.07Wed 24.01.078Marketing Lead
Evaluate alignment to corporate strategy goals2 days?Thu 25.01.07Fri 26.01.079Marketing Lead,Sponsor
Evaluate competitive advantages3 days?Mon 29.01.07Wed 31.01.0710Marketing Lead,Marketing Research
Review product and service margins3 days?Thu 01.02.07Mon 05.02.0711Marketing Lead
Review previous campaign performance1 day?Tue 06.02.07Tue 06.02.0712Marketing Lead
Business Strategy Landscape Review Complete0 daysTue 06.02.07Tue 06.02.0713
-Develop Campaign Concepts49 days?Wed 07.02.07Mon 16.04.07
Create process for qualifying ideas5 days?Wed 07.02.07Tue 13.02.0714Marketing Staff
Establish process for idea sharing5 days?Wed 14.02.07Tue 20.02.0716Marketing Staff
Gather ideas1 day?Wed 21.02.07Wed 21.02.0717
Final shaping and development of ideas5 days?Thu 22.02.07Wed 28.02.0718Marketing Lead
Research market environment5 days?Thu 01.03.07Wed 07.03.0719Marketing Research
Develop preliminary campaign concepts5 days?Thu 08.03.07Wed 14.03.0720Marketing Lead
Identify campaign targets2 days?Thu 15.03.07Fri 16.03.0721Marketing Lead
Develop campaign success metrics2 days?Mon 19.03.07Tue 20.03.0722Marketing Rep
Develop campaign tracking and analysis process3 days?Wed 21.03.07Fri 23.03.0723Marketing Staff
Validate concepts through test groups and market research5 days?Mon 26.03.07Fri 30.03.0724Marketing Rep
Establish campaign focus list1 day?Mon 02.04.07Mon 02.04.0725Marketing Rep
Establish campaign categories1 day?Tue 03.04.07Tue 03.04.0726Marketing Rep
Develop public relations strategy3 days?Wed 04.04.07Fri 06.04.0727Internal PR
Establish preliminary ideal campaign timing for promotion1 day?Mon 09.04.07Mon 09.04.0728Marketing Rep
Determine organization regional campaigns5 days?Tue 03.04.07Mon 09.04.0726Marketing Lead
Determine organization global campaigns5 days?Tue 03.04.07Mon 09.04.0726Marketing Lead
Determine organization country campaigns5 days?Tue 03.04.07Mon 09.04.0726Marketing Lead
Identify localization requirements5 days?Tue 10.04.07Mon 16.04.0730,31,32Marketing Staff
Campaign Concepts Complete0 daysMon 16.04.07Mon 16.04.0729,33
-Create Localization Strategy18 days?Tue 17.04.07Thu 10.05.07
Review corporate sales objectives1 day?Tue 17.04.07Tue 17.04.0734Marketing Staff
Review regional business models1 day?Tue 17.04.07Tue 17.04.0734Marketing Rep
Review global/country business models1 day?Tue 17.04.07Tue 17.04.0734Marketing Rep
Review marketing objectives1 day?Tue 17.04.07Tue 17.04.0734Marketing Rep
Review marketing plan1 day?Tue 17.04.07Tue 17.04.0734Marketing Rep
Establish campaign opportunities3 days?Wed 18.04.07Fri 20.04.0736,37,38,39,40Marketing Rep
Review services and product mix and forecast3 days?Mon 23.04.07Wed 25.04.0741Marketing Rep
Review product release cycles3 days?Thu 26.04.07Mon 30.04.0742Marketing Rep
Determine campaign mix for each region3 days?Thu 26.04.07Mon 30.04.0742Marketing Lead
Determine campaign success measures for each region3 days?Tue 01.05.07Thu 03.05.0744Marketing Lead,Regional General Manager
Determine tracking mechanism3 days?Fri 04.05.07Tue 08.05.0745Marketing Staff
Create localization strategy2 days?Wed 09.05.07Thu 10.05.0743,44,46Marketing Staff
Localization Strategy Complete0 daysThu 10.05.07Thu 10.05.0747
-Communicate and Train Internal Organization24 days?Fri 11.05.07Wed 13.06.07
Establish corporate internal communications process3 days?Fri 11.05.07Tue 15.05.0748Marketing Staff
Determine regional and country division communications process5 days?Wed 16.05.07Tue 22.05.0750Marketing Staff
Plan communications methods, logistics, and timing4 days?Wed 23.05.07Mon 28.05.0751Logistics Lead,Marketing Staff
Regional and country communications to sales, marketing, and management5 days?Tue 29.05.07Mon 04.06.0752Marketing Rep
Determine internal systems to respond to campaign5 days?Tue 05.06.07Mon 11.06.0753Marketing Staff
Create communications plan2 days?Tue 12.06.07Wed 13.06.0754
Identify internal training requirements1 day?Fri 11.05.07Fri 11.05.0748Marketing Staff
Develop internal training3 days?Mon 14.05.07Wed 16.05.0756Marketing Staff
Organization Internal Communications and Training Complete0 daysWed 13.06.07Wed 13.06.0755,57
-Customer Relationship Management16 days?Fri 11.05.07Fri 01.06.07
Review customer data and feedback3 days?Fri 11.05.07Tue 15.05.0748Marketing Staff
Review company segments and channels3 days?Fri 11.05.07Tue 15.05.0748Marketing Staff
Identify targets for each campaign3 days?Wed 16.05.07Fri 18.05.0760,61Marketing Research
Segment data for each campaign5 days?Mon 21.05.07Fri 25.05.0762Marketing Staff
Prepare/procure lists for each campaign5 days?Mon 28.05.07Fri 01.06.0763Marketing Staff
Customer Relationship Management Complete0 daysFri 01.06.07Fri 01.06.0764
-Analyze Regional/Global/Country Business Models9 days?Fri 11.05.07Wed 23.05.07
Establish target regions1 day?Fri 11.05.07Fri 11.05.0748Marketing Staff
Determine local gaps2 days?Mon 14.05.07Tue 15.05.0767Marketing Staff
Review local competition3 days?Wed 16.05.07Fri 18.05.0768Marketing Research
Develop competitive advantage2 days?Mon 21.05.07Tue 22.05.0769Marketing Lead,Marketing Research
Identify go-to partners1 day?Wed 23.05.07Wed 23.05.0770Strategic Alliance Lead
Regional/Global/Country Business Models Complete0 daysWed 23.05.07Wed 23.05.0771
-Develop Campaign14 days?Thu 14.06.07Tue 03.07.07
Review campaign concepts2 days?Thu 14.06.07Fri 15.06.0758,65,72Marketing Lead
Create campaign list1 day?Mon 18.06.07Mon 18.06.0774Marketing Rep
Identify campaign leads1 day?Tue 19.06.07Tue 19.06.0775Marketing Rep
Develop Individual campaigns1 day?Wed 20.06.07Wed 20.06.0776
Develop campaign schedules2 days?Thu 21.06.07Fri 22.06.0777Marketing Rep
Determine calls to action2 days?Mon 25.06.07Tue 26.06.0778Marketing Lead
Determine advertising/promotion methods and mix5 days?Wed 27.06.07Tue 03.07.0779Marketing Lead
Campaign Development Complete0 daysTue 03.07.07Tue 03.07.0780
-Develop Campaign Creative and Testing30 days?Wed 04.07.07Tue 14.08.07
Select vendor for creative1 day?Wed 04.07.07Wed 04.07.0781Marketing Lead,Marketing Rep
Determine campaign voice/messaging style3 days?Thu 05.07.07Mon 09.07.0783Marketing Lead,Creative
Develop concepts and comps5 days?Tue 10.07.07Mon 16.07.0784Creative
Select creative for campaign5 days?Tue 17.07.07Mon 23.07.0785Marketing Lead,Corporate Sponsor
Prepare pretest materials5 days?Tue 24.07.07Mon 30.07.0786Marketing Rep
Pretest campaign5 days?Tue 31.07.07Mon 06.08.0787Marketing Rep
Determine if pretest creative achieves objectives1 day?Tue 07.08.07Tue 07.08.0788Marketing Rep
Improve creative based on pretest results5 days?Wed 08.08.07Tue 14.08.0789Creative
Campaign Creative and Testing Complete0 daysTue 14.08.07Tue 14.08.0790
-Develop Strategy for External Promotions9 days?Wed 15.08.07Mon 27.08.07
Develop promotion strategy2 days?Wed 15.08.07Thu 16.08.0791Marketing Lead,Internal PR
Develop press releases4 days?Fri 17.08.07Wed 22.08.0793Internal PR,PR Company
Develop announcements4 days?Fri 17.08.07Wed 22.08.0793Internal PR,PR Company
Provide pre-release information to analysts3 days?Thu 23.08.07Mon 27.08.0794,95Internal PR,PR Company
Generate 'buzz'5 days?Fri 17.08.07Thu 23.08.0793Internal PR,PR Company
Execute publicity strategy5 days?Wed 15.08.07Tue 21.08.0791Internal PR,PR Company
Promotion - External Complete0 daysMon 27.08.07Mon 27.08.0796,97,98
-Production14 days?Tue 28.08.07Fri 14.09.07
Submit campaign material for broadcast publications3 days?Tue 28.08.07Thu 30.08.0799Marketing Rep
Select vendor for appropriate production methods1 day?Fri 31.08.07Fri 31.08.07101Marketing Staff
Production of materials5 days?Mon 03.09.07Fri 07.09.07102Vendor
Dissemination of materials5 days?Mon 10.09.07Fri 14.09.07103Vendor
Production Complete0 daysFri 14.09.07Fri 14.09.07104
-Campaign Release13 days?Fri 31.08.07Tue 18.09.07
Develop campaign release schedules2 days?Fri 31.08.07Mon 03.09.07101Marketing Rep
Determine release teams1 day?Tue 04.09.07Tue 04.09.07107Marketing Lead
Perform Inside sales calls5 days?Wed 05.09.07Tue 11.09.07108Marketing Lead,Inside Sales
Execute campaign5 days?Wed 12.09.07Tue 18.09.07109Marketing Lead
Campaign Release Complete0 daysTue 18.09.07Tue 18.09.07110
-Campaign Effectiveness18 days?Wed 19.09.07Fri 12.10.07
Evaluate campaign effectiveness3 days?Wed 19.09.07Fri 21.09.07111Marketing Lead
Review regional sales1 day?Wed 19.09.07Wed 19.09.07111Marketing Lead,Sales
Review global sales1 day?Thu 20.09.07Thu 20.09.07114Marketing Lead,Sales
Review customer data and feedback1 day?Fri 21.09.07Fri 21.09.07115Marketing Staff,Marketing Rep
Perform market analysis3 days?Mon 24.09.07Wed 26.09.07116Marketing Research
Review success measures3 days?Thu 27.09.07Mon 01.10.07113,114,115,116,117Marketing Lead
Measure campaign effectiveness3 days?Tue 02.10.07Thu 04.10.07118Marketing Lead
Identify any gaps1 day?Fri 05.10.07Fri 05.10.07119Marketing Lead
Develop future campaign ideas5 days?Mon 08.10.07Fri 12.10.07120Marketing Lead
Campaign Effectiveness0 daysFri 12.10.07Fri 12.10.07121
Marketing Campaign Planning Complete0 daysFri 12.10.07Fri 12.10.07122
0
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
27
28
29
30
31
32
33
34
35
36
37
38
39
40
41
42
43
44
45
46
47
48
49
50
51
52
53
54
55
56
57
58
59
60
61
62
63
64
65
66
67
68
69
70
71
72
73
74
75
76
77
78
79
80
81
82
83
84
85
86
87
88
89
90
91
92
93
94
95
96
97
98
99
100
101
102
103
104
105
106
107
108
109
110
111
112
113
114
115
116
117
118
119
120
121
122
123
Ready













Ad Panel close