Jan 1, '07Jan 8, '07Jan 15, '07Jan 22, '07Jan 29, '07Feb 5, '07Feb 12, '07Feb 19, '07Feb 26, '07Mar 5, '07Mar 12, '07Mar 19, '07Mar 26, '07Apr 2, '07Apr 9, '07Apr 16, '07Apr 23, '07Apr 30, '07May 7, '07May 14, '07May 21, '07May 28, '07Jun 4, '07Jun 11, '07Jun 18, '07Jun 25, '07Jul 2, '07Jul 9, '07Jul 16, '07Jul 23, '07Jul 30, '07Aug 6, '07Aug 13, '07Aug 20, '07Aug 27, '07Sep 3, '07Sep 10, '07Sep 17, '07Sep 24, '07Oct 1, '07Oct 8, '07
TWTFSSMTWTFSSMTWTFSSMTWTFSSMTWTFSSMTWTFSSMTWTFSSMTWTFSSMTWTFSSMTWTFSSMTWTFSSMTWTFSSMTWTFSSMTWTFSSMTWTFSSMTWTFSSMTWTFSSMTWTFSSMTWTFSSMTWTFSSMTWTFSSMTWTFSSMTWTFSSMTWTFSSMTWTFSSMTWTFSSMTWTFSSMTWTFSSMTWTFSSMTWTFSSMTWTFSSMTWTFSSMTWTFSSMTWTFSSMTWTFSSMTWTFSSMTWTFSSMTWTFSSMTWTFSSMTWTFSSMTWTFSSMTWTFSSM
Indicators
Name
Duration
Start
Finish
Predecessors
Resource Names
-Marketing Campaign Planning205 days?1/1/200710/12/2007
-Review Business Strategy Landscape27 days?1/1/20072/6/2007
Identify service/product gaps and opportunities5 days?1/1/20071/5/2007Marketing Lead
Complete SWOT analysis5 days?1/8/20071/12/20072Marketing Lead
Review business model1 day?1/15/20071/15/20073Marketing Lead
Review organizational marketing strategy3 days?1/16/20071/18/20074Marketing Lead
Review local marketing strategy1 day?1/19/20071/19/20075Marketing Lead
Review global marketing strategy1 day?1/22/20071/22/20076Marketing Rep
Review marketing plan for campaign budget1 day?1/23/20071/23/20077Marketing Rep
Establish go-to-markets for organization1 day?1/24/20071/24/20078Marketing Lead
Evaluate alignment to corporate strategy goals2 days?1/25/20071/26/20079Marketing Lead,Sponsor
Evaluate competitive advantages3 days?1/29/20071/31/200710Marketing Lead,Marketing Research
Review product and service margins3 days?2/1/20072/5/200711Marketing Lead
Review previous campaign performance1 day?2/6/20072/6/200712Marketing Lead
Business Strategy Landscape Review Complete0 days2/6/20072/6/200713
-Develop Campaign Concepts49 days?2/7/20074/16/2007
Create process for qualifying ideas5 days?2/7/20072/13/200714Marketing Staff
Establish process for idea sharing5 days?2/14/20072/20/200716Marketing Staff
Gather ideas1 day?2/21/20072/21/200717
Final shaping and development of ideas5 days?2/22/20072/28/200718Marketing Lead
Research market environment5 days?3/1/20073/7/200719Marketing Research
Develop preliminary campaign concepts5 days?3/8/20073/14/200720Marketing Lead
Identify campaign targets2 days?3/15/20073/16/200721Marketing Lead
Develop campaign success metrics2 days?3/19/20073/20/200722Marketing Rep
Develop campaign tracking and analysis process3 days?3/21/20073/23/200723Marketing Staff
Validate concepts through test groups and market research5 days?3/26/20073/30/200724Marketing Rep
Establish campaign focus list1 day?4/2/20074/2/200725Marketing Rep
Establish campaign categories1 day?4/3/20074/3/200726Marketing Rep
Develop public relations strategy3 days?4/4/20074/6/200727Internal PR
Establish preliminary ideal campaign timing for promotion1 day?4/9/20074/9/200728Marketing Rep
Determine organization regional campaigns5 days?4/3/20074/9/200726Marketing Lead
Determine organization global campaigns5 days?4/3/20074/9/200726Marketing Lead
Determine organization country campaigns5 days?4/3/20074/9/200726Marketing Lead
Identify localization requirements5 days?4/10/20074/16/200730,31,32Marketing Staff
Campaign Concepts Complete0 days4/16/20074/16/200729,33
-Create Localization Strategy18 days?4/17/20075/10/2007
Review corporate sales objectives1 day?4/17/20074/17/200734Marketing Staff
Review regional business models1 day?4/17/20074/17/200734Marketing Rep
Review global/country business models1 day?4/17/20074/17/200734Marketing Rep
Review marketing objectives1 day?4/17/20074/17/200734Marketing Rep
Review marketing plan1 day?4/17/20074/17/200734Marketing Rep
Establish campaign opportunities3 days?4/18/20074/20/200736,37,38,39,40Marketing Rep
Review services and product mix and forecast3 days?4/23/20074/25/200741Marketing Rep
Review product release cycles3 days?4/26/20074/30/200742Marketing Rep
Determine campaign mix for each region3 days?4/26/20074/30/200742Marketing Lead
Determine campaign success measures for each region3 days?5/1/20075/3/200744Marketing Lead,Regional General Manager
Determine tracking mechanism3 days?5/4/20075/8/200745Marketing Staff
Create localization strategy2 days?5/9/20075/10/200743,44,46Marketing Staff
Localization Strategy Complete0 days5/10/20075/10/200747
-Communicate and Train Internal Organization24 days?5/11/20076/13/2007
Establish corporate internal communications process3 days?5/11/20075/15/200748Marketing Staff
Determine regional and country division communications process5 days?5/16/20075/22/200750Marketing Staff
Plan communications methods, logistics, and timing4 days?5/23/20075/28/200751Logistics Lead,Marketing Staff
Regional and country communications to sales, marketing, and management5 days?5/29/20076/4/200752Marketing Rep
Determine internal systems to respond to campaign5 days?6/5/20076/11/200753Marketing Staff
Create communications plan2 days?6/12/20076/13/200754
Identify internal training requirements1 day?5/11/20075/11/200748Marketing Staff
Develop internal training3 days?5/14/20075/16/200756Marketing Staff
Organization Internal Communications and Training Complete0 days6/13/20076/13/200755,57
-Customer Relationship Management16 days?5/11/20076/1/2007
Review customer data and feedback3 days?5/11/20075/15/200748Marketing Staff
Review company segments and channels3 days?5/11/20075/15/200748Marketing Staff
Identify targets for each campaign3 days?5/16/20075/18/200760,61Marketing Research
Segment data for each campaign5 days?5/21/20075/25/200762Marketing Staff
Prepare/procure lists for each campaign5 days?5/28/20076/1/200763Marketing Staff
Customer Relationship Management Complete0 days6/1/20076/1/200764
-Analyze Regional/Global/Country Business Models9 days?5/11/20075/23/2007
Establish target regions1 day?5/11/20075/11/200748Marketing Staff
Determine local gaps2 days?5/14/20075/15/200767Marketing Staff
Review local competition3 days?5/16/20075/18/200768Marketing Research
Develop competitive advantage2 days?5/21/20075/22/200769Marketing Lead,Marketing Research
Identify go-to partners1 day?5/23/20075/23/200770Strategic Alliance Lead
Regional/Global/Country Business Models Complete0 days5/23/20075/23/200771
-Develop Campaign14 days?6/14/20077/3/2007
Review campaign concepts2 days?6/14/20076/15/200758,65,72Marketing Lead
Create campaign list1 day?6/18/20076/18/200774Marketing Rep
Identify campaign leads1 day?6/19/20076/19/200775Marketing Rep
Develop Individual campaigns1 day?6/20/20076/20/200776
Develop campaign schedules2 days?6/21/20076/22/200777Marketing Rep
Determine calls to action2 days?6/25/20076/26/200778Marketing Lead
Determine advertising/promotion methods and mix5 days?6/27/20077/3/200779Marketing Lead
Campaign Development Complete0 days7/3/20077/3/200780
-Develop Campaign Creative and Testing30 days?7/4/20078/14/2007
Select vendor for creative1 day?7/4/20077/4/200781Marketing Lead,Marketing Rep
Determine campaign voice/messaging style3 days?7/5/20077/9/200783Marketing Lead,Creative
Develop concepts and comps5 days?7/10/20077/16/200784Creative
Select creative for campaign5 days?7/17/20077/23/200785Marketing Lead,Corporate Sponsor
Prepare pretest materials5 days?7/24/20077/30/200786Marketing Rep
Pretest campaign5 days?7/31/20078/6/200787Marketing Rep
Determine if pretest creative achieves objectives1 day?8/7/20078/7/200788Marketing Rep
Improve creative based on pretest results5 days?8/8/20078/14/200789Creative
Campaign Creative and Testing Complete0 days8/14/20078/14/200790
-Develop Strategy for External Promotions9 days?8/15/20078/27/2007
Develop promotion strategy2 days?8/15/20078/16/200791Marketing Lead,Internal PR
Develop press releases4 days?8/17/20078/22/200793Internal PR,PR Company
Develop announcements4 days?8/17/20078/22/200793Internal PR,PR Company
Provide pre-release information to analysts3 days?8/23/20078/27/200794,95Internal PR,PR Company
Generate 'buzz'5 days?8/17/20078/23/200793Internal PR,PR Company
Execute publicity strategy5 days?8/15/20078/21/200791Internal PR,PR Company
Promotion - External Complete0 days8/27/20078/27/200796,97,98
-Production14 days?8/28/20079/14/2007
Submit campaign material for broadcast publications3 days?8/28/20078/30/200799Marketing Rep
Select vendor for appropriate production methods1 day?8/31/20078/31/2007101Marketing Staff
Production of materials5 days?9/3/20079/7/2007102Vendor
Dissemination of materials5 days?9/10/20079/14/2007103Vendor
Production Complete0 days9/14/20079/14/2007104
-Campaign Release13 days?8/31/20079/18/2007
Develop campaign release schedules2 days?8/31/20079/3/2007101Marketing Rep
Determine release teams1 day?9/4/20079/4/2007107Marketing Lead
Perform Inside sales calls5 days?9/5/20079/11/2007108Marketing Lead,Inside Sales
Execute campaign5 days?9/12/20079/18/2007109Marketing Lead
Campaign Release Complete0 days9/18/20079/18/2007110
-Campaign Effectiveness18 days?9/19/200710/12/2007
Evaluate campaign effectiveness3 days?9/19/20079/21/2007111Marketing Lead
Review regional sales1 day?9/19/20079/19/2007111Marketing Lead,Sales
Review global sales1 day?9/20/20079/20/2007114Marketing Lead,Sales
Review customer data and feedback1 day?9/21/20079/21/2007115Marketing Staff,Marketing Rep
Perform market analysis3 days?9/24/20079/26/2007116Marketing Research
Review success measures3 days?9/27/200710/1/2007113,114,115,116,117Marketing Lead
Measure campaign effectiveness3 days?10/2/200710/4/2007118Marketing Lead
Identify any gaps1 day?10/5/200710/5/2007119Marketing Lead
Develop future campaign ideas5 days?10/8/200710/12/2007120Marketing Lead
Campaign Effectiveness0 days10/12/200710/12/2007121
Marketing Campaign Planning Complete0 days10/12/200710/12/2007122
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Ready













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